Senior Web Analyst

As Senior Web Tracking Analyst you will be responsible for the Web tracking Implementation across Entain websites portfolio.

You will ensure the accuracy of the behavioural data and continuously validate the data collected.

Primary Responsibilities:

• Optimize web analytics/tracking solution for Entain product suite
• Optimize the Datalayer Structure and usage to support web analytics/ tracking solutions and marketing tagging.
• Manage web tracking data collection tools.
• Working with Product Management and Operations teams to enable the delivery of relevant behavioural data.
• Manage process flow and data flow to enable a single source of truth for all relevant webtracking data sources
• Partner with product management to ensure seamless implementation of new features and mitigate implementationrelated web analytics issues
• Support to ensure reliable web tracking data against any kind of backendderived figures (Source Database DWH)
• Being a point of contact for Product Web Tracking requests.
• Providing consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue.
• Be an advocate for user experience and a promoter of user experiencedriven and player journeyfocused w.ork
• Coordinate dependencies between tasks other product management Teams and Web analysts
• Support Web Tracking technical implementation across all products and platforms including apps.

Qualifications :

Essential:

• Minimum 7 years of experience as a Web Analyst with a focus on implementation.
• ServerSide Tagging Experience
• Indepth Web analysis skills together with comprehensive knowledge of ecommerce web and mobile applications.
• Deep technical knowledge of Web tracking solutions (Adobe Analytics Google Analytics others) deployed to support operational activity and development projects (including multiple installs and upgrades across global companies).
• Strong analytical skills and process orientation with excellent communication skills.
• Able to proficiently write JavaScript/HTML/CSS for use with tag management and features building for personalizing content
• Familiarity with Ad tags implementation and enabling a secure implementation.
• High level of expertise in Tags implementation and troubleshooting
• Solid knowledge of Google Analytics APIs
• Advanced proficiency in SQL or JavaScript Scala or Python knowledge.
• Requires Strong Communication and Project Management skills
• JavaScript Expert
• Expert in GTM (specifically a strong understanding of GTM)
• Expert knowledge of GA360 and GA4 configuration.
• Wider understanding of the wider GMP stack including ADH DV360 and SA360.
• Experience with Google Cloud Specifically Big Query App Engine/Cloud Run
• Strong understanding of website technology (JS CMS Single Page Apps iframes)
• Experience with Firebase
• Experience with API concepts/data integrators
• Experience with Privacy tech (one Trust) is desirable
• Experience using ticketing tools (JIRA)

Additional Information :

At Ivy we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning.

Depending on your role and location you can expect to receive benefits like

• A regular bonus
• Healthcare support
• Pick and drop cab facility
• Great development opportunities
• Wellbeing support and so much more.

And outside of this youll have the chance to turn recognition from leaders and colleagues into amazing prizes join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Ivy we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify across any protected characteristic our ambition is to ensure ourpeople across the globe feel valued respected and their individuality celebrated. 

Remote Work :

No

Employment Type :

Fulltime