Senior Manager Market Segment Strategy
Senior Manager Market Segment Strategy
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Job Description
Strategic Planning develop comprehensive market strategies and plan to support business goals (product portfolio relevance growth opportunities communication needs pricing channels etc). Act as key consultant to the Global Marketing Director to help shape the highlevel marketing strategy.
Market insight collaborate with the Strategy and Marketing Performance team to define the competitive market and customer insights which will shape our Go to Market plan and related marketing campaigns relevant to each sector. Create share and apply relevant customer competitor and market insights for each of the verticals (and services)
Competitor intelligence Closely monitor competition strategies and tactics within the verticals and incorporate into company Competitor tracking system
Collaboration working with sales portfolio operations marketing comms brand pricing training to ensure alignment and delivery of the marketing plan
Performance tracking working with marketing performance and relevant internal stakeholders to establish create and communicate performance against relevant KPIs for the verticals
Key Individual Accountabilities
Develop align and ensure implementation of the fiveyear strategic marketing plan by vertical
Drive consistent approach and input to marketing plan creation across verticals services and geographies
Be the goto person in the marketing organisation for the verticals helping translate business objectives into actionable marketing plans with relevant stakeholders
Ongoing input to the New Product Delivery/New Services Delivery process to represent industry trends and opportunities/risks
Internal capability building of the marketing function and broadening of influence in the organisation ie shaping the marketing strategy and how this should drive our marketing communications plans
Influencing without formal authority ensuring delivery against the strategic plan by market segment/vertical is executed across multifunctional teams including sales portfolio operations marketing training troubleshooting where appropriate and sharing progress on a regular basis etc
Building and maintaining expertise across each of the verticals and being a visionary thought leader within each of the internal vertical communities
Building and maintaining a close working relationship with the Strategy team to ensure the overall corporate objectives and insights are aligned and that data sources and reporting are consistent
Monthly vertical performance reporting
Qualifications :
10 years experience in a B2B environment & experience with market segmentation and data analysis skills
Understanding of B2B buying cycles and purchase decision criteria
Used to working in a matrix organisation globally with many stakeholders.
Ability to influence at a senior level to shape strategic decisionmaking.
Will suit a strong analytical thinker with exceptional stakeholder management skills.
Additional Information :
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race colour religion sex sexual orientation gender identity national origin economic status disability age or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics where we celebrate support and embrace diversity.
At no time during the hiring process will Smiths Group nor any of our recruitment partners ever request payment to enable participation including but not limited to interviews or testing. Avoid fraudulent requests by applying jobs directly through our careers website (Careers Smiths Group plc)
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
