Demand Generation Manager
Demand Generation Manager
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Job Description
About Sedex
Sedex is a trusted partner for over 85000 businesses worldwide helping them create socially and environmentally sustainable supply chains. Through our platforms powerful data insights and expert guidance we simplify the management assessment and reporting of sustainability performance.
Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable. Our Mission is To provide datadriven insights accessible tools and exceptional services that support businesses in improving environmental social and governance (ESG) performance and outcomes.
The role
We are seeking an experienced Demand Generation Manager to join our growing team. As a key member of our marketing department you will be responsible for developing and executing innovative demand generation strategies that drive business growth and expand our global member base.
Key responsibilities
- Develop and implement comprehensive demand generation strategies aligned with Sedexs business objectives and revenue targets
- Create detailed marketing plans that match your business goals and target audiences.
- Create and manage the entire campaign process across different channels including online social media email webinars events and direct mail. Make sure each initiative fits with our goals of growing in important areas.
- Monitor campaign performance metrics analyse results and optimize campaigns based on performance data to ensure maximum impact and alignment with Sedexs growth strategies.
- Work with different departments to create a process for choosing which accounts to work with. Use account data models to find the best ways to get involved and grow.
- Ensure stakeholders are kept involved and understand whats happening with the program. Make sure campaigns are done on time and that the Sales team follows up on accounts/leads in a timely way.
- Use data and industry best practices to provide indepth analysis insights and interpretation optimizing programs and plays for target accounts to support our expansion in environmental and regulatory sectors.
- Be accountable for driving target account engagement pipeline and revenue goals contributing directly to Sedexs strategic growth objectives.
Knowledge Skills & Experience
- 5 years of experience in B2B demand generation Marketing preferably in the technology sector
- Successfully created and implemented marketing programs that increase demand and build customer relationships. These programs include email digital direct mail events webinars and more.
- Experience in marketing cloud/SaaS products and solutions particularly in sectors related to environmental impact partnerships and regulatory compliance.
- Comprehensive skills in HubSpot Salesforce 6Sense Google ad suite
- Deep understanding of digital marketing channels and best practices
- A deep understanding of pipeline and account engagement analytics.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Selfmotivated able to work autonomously be creative efficient and productive.
- Excellent written and oral communication skills.
- This role offers an exciting opportunity to significantly impact Sedexs growth trajectory by developing strategic marketing campaigns that enhance our presence and drive success in key markets. If you want to make a difference and have the skills and experience to lead big campaigns we want you to join our team.
Our culture
At Sedex our approach to business and culture is firmly rooted in our core values which guide everything we do:
- Respect Each Other: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.
- CustomerDriven: We are passionate about delivering exceptional value to our customers. By listening to their needs understanding their challenges and continuously adapting our solutions we aim to empower them to achieve their sustainability goals and drive positive change in their supply chains.
- Thinking Creatively: Innovation is at the heart of our work. We encourage creative problemsolving and embrace new ideas that challenge the status quo. This mindset allows us to continuously improve our products and services offering fresh and effective solutions to complex sustainability and ethical sourcing issues.
- Take Ownership: We empower our team members to take responsibility for their actions and outcomes. Every person at Sedex is encouraged to own their work make decisions with confidence and contribute proactively to the success of the team and the business.
- Deliver Results: We are resultsoriented and committed to delivering tangible impactful outcomes for our customers our business and society at large.
Our goal is to cultivate a workplace culture where everyone can thrive and be their authentic selves. We prioritize respect and inclusivity ensuring that all employees feel empowered to contribute collaborate and excel. We celebrate diversity in all its forms recognizing that our strength lies in the variety of experiences perspectives and ideas that each individual brings to the table.
By embedding these values into our daily practices we ensure that we not only meet our business objectives but also create a lasting positive impact on our people our customers and the communities we serve.
Privacy Policy
Sedex is committed to protecting the privacy of its website users and members. Sedex uses any personal information you submit to us in accordance with this policy. The General Data Protection Regulation (GDPR) requires us to ensure that any personal information you provide us is processed fairly and lawfully. Sedex is the data controller in relation to any personal information you submit. Click here to view our privacy policy
Employment Type
Full Time
