Senior Content Strategist

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 global colleagues.

Purpose of the job

As a Senior Content Strategist you will own the development and execution oftransformative highimpact content strategies that drive engagement conversions andbrand growth across all digital and offline channels. Partnering closely with executiveleadership product marketing and creative teams you will shape the companys contentdirection ensuring alignment with overarching business objectives and strategic priorities. Inthis elevated role you will champion innovation maintain a cohesive and compelling brandvoice and act as a thought leader in leveraging content to influence consumer behaviourwithin the travel industry. This position demands visionary thinking advanced leadershipcapabilities and a proven track record of delivering measurable impact through contentmarketing

Key Responsibilities

Develop and own the global content strategy aligning it with business goals andbrand vision.

Act as a key advisor to senior leadership influencing enterprisewide strategies.

Drive innovation by implementing emerging technologies and best practices incontent creation and distribution.

Oversee the planning creation distribution and governance of content across allplatforms (digital and offline).

Ensure the content ecosystem delivers seamless and personalized customerexperiences.

Establish scalable processes for content development localization and distribution.

Build mentor and lead highperforming content teams fostering collaboration andaccountability.

Identify skill gaps and provide professional development opportunities for teamgrowth.

Develop advanced frameworks for measuring content performance and tying metricsto ROI and strategic outcomes.

Leverage data insights to refine content strategies and improve KPIs likeengagement and conversion rates.

Present performance analyses and strategic recommendations to senior leadership.

Champion the use of AI and cuttingedge tools to enhance personalization andcontent delivery.

Drive initiatives to optimize customer journey touchpoints and increase engagement.

Lead creative ideation sessions to establish the brand as an industry thought leader.

Build strong crossfunctional relationships to ensure alignment with Marketing Product Sales and other teams.

Manage relationships with external agencies freelancers and partners for consistent brand messaging.

Establish governance frameworks to ensure compliance with legal regulatory and brand standards.

Monitor and mitigate risks associated with content creation and distribution.

Lead global content localization efforts to ensure regional relevance and effectiveness.

Support organizational transformation initiatives through strategic content integration.

Knowledge skills and experience required

10 years of experience in content strategy digital marketing or a related field with5 years in a senior or leadership role ideally within the travel hospitality orlifestyle industries.

Proven track record of developing and executing innovative highimpact contentstrategies that drive engagement conversions and measurable revenue growth.

Extensive expertise in SEO content marketing omnichannel content strategiesand emerging digital content trends.

Advanced proficiency with enterpriselevel content management systems (CMS)analytics platforms marketing automation tools and AIdriven personalizationtechnologies.

Exceptional writing editing and storytelling skills with the ability to craft compellingbrandaligned narratives across diverse channels.

Strong executive leadership and strategic planning skills with experiencemanaging global teams navigating matrixed organizations and leading complexcrossfunctional projects.

Fluency in English is essential; proficiency in additional languages (e.g. SpanishFrench German Mandarin) is highly advantageous for supporting global contentlocalization and multicultural campaigns.

Demonstrated expertise in data analysis performance optimization and usinginsights to refine strategies and achieve business objectives.

Deep passion for the travel industry with a nuanced understanding of how contentinfluences traveller behaviour decisionmaking and loyalty.

Ability to act as a thought leader and brand ambassador representing theorganization at conferences workshops and in industry forums.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).

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