Strategic Marketing Director Dermatology Marketing - Lake County IL
Strategic Marketing Director Dermatology Marketing - Lake County IL
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Salary Not Disclosed
1 Vacancy
Job Description
The Dermatology Strategic Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader will work closely with multiple IBTs to ensure success in development of strategy creative and execution plans product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Dermatology. The Director develops implements and maintains accountability for interactions and feedback with External Experts. The Director works in a teambased environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales market share and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.
Responsibilities
- Requires the ability to provide indepth insights based on product / market assessments monitoring progress against brand milestones and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance
- Identifies builds and strengthens commercial relationships with External Experts (EEs) and emerging leaders as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at the key medical congresses to garner a better understanding of the medical condition and customer needs.
- Responsible for providing direction to the Thought Leader Liaison (TLL) ADs and TLL team to understand customer insights to develop and optimize use of innovative marketing resources (peer to peer programming spend allocations speaker utilization and programs) based on regional market dynamics.
- Responsible for developing the advisory board strategy and leading the team on the development content and execution of advisories throughout the year to garner a stronger understanding of the customer priorities and unmet needs.
- Responsible for congress and convention strategy and booth execution
- Develops and articulates highimpact medical education marketing strategies that are innovative executable and clinically/financially supported. Identifies problems proactively and conceptualize solutions using creativity and innovation.
- Responsible for competitive intelligence and competitive preparation planning leading the crossfunctional team to proactively ensure awareness and effective strategies are in place to respond to changing market dynamics.
- Effectively tracks and manages the marketing budget. Consistently manage multiple projects to deliver highquality work product in a timely fashion.
- Manages team of 21 with 6 direct reports
Qualifications :
- Bachelors degree in marketing or related field required. MBA preferred.
- Previous Thought Leader Liaison experience a plus.
- Previous sales/marketing experience required; 7 years marketing experience.
- Management experience leading crossfunctional teams in a dynamitic and fast paced environment.
- Demonstrated use of critical thinking and problemsolving skills.
- Excellent communication and interpersonal skills.
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products
- Travel up to 25%
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
