Marketing Manager Industrial Coating Company
Marketing Manager Industrial Coating Company
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Job Description
Job Description: Marketing Manager Industrial Coating Company
Position Overview:
We are seeking a highly motivated and strategic Marketing Manager to lead the marketing efforts for our Industrial coating business. The ideal candidate will play a pivotal role in developing and executing marketing strategies to promote our products strengthen our brand presence and drive business growth in the Commercial Vehicle and industrial sector.
Key Responsibilities:
- Marketing Strategy & Planning:
- Develop and implement comprehensive marketing strategies tailored to the industrial coating market.
- Analyze market trends customer needs and competitor activities to identify opportunities for growth.
- Set marketing objectives and track performance metrics to ensure goals are met.
- Working closely with the respective teams for both companies and develop strategies suitable to both the businesses.
- Product Marketing:
- Collaborate with product teams to position and promote industrial coatings effectively.
- Manage product launches ensuring all promotional materials align with the target audiences needs.
- Conduct training sessions for sales teams to enhance product knowledge.
- Digital Marketing & Branding:
- Drive brand awareness through digital channels including SEO social media email campaigns and content marketing.
- Manage the companys website and optimize it for lead generation.
- Oversee the creation of marketing collateral such as brochures videos and presentations.
- Customer Engagement & Relationship Management:
- Build and maintain relationships with key clients distributors and industry stakeholders.
- Organize and attend trade shows exhibitions and industry events to promote the companys products.
- Conduct customer surveys and feedback sessions to refine marketing strategies.
- Budgeting & Reporting:
- Prepare and manage the marketing budget effectively.
- Track analyze and report on campaign performance providing insights for improvement.
- Present regular updates to senior management on marketing initiatives and results.
Qualifications & Skills:
- Bachelors degree in Marketing Business Administration or a related field (Masters degree preferred).
- 5 years of experience in marketing preferably in the industrial or manufacturing sector.
- Strong understanding of industrial coatings applications and target markets.
- Proven track record of developing and executing successful marketing campaigns.
- Proficiency in digital marketing tools CRM platforms and analytics software.
- Excellent communication leadership and project management skills.
- Ability to work collaboratively across teams and manage multiple priorities effectively.
Location: Samut Sakhon
Employment Type: Fulltime
Reports To: General Manager
Salary 50K 5 K Benefits
Employment Type
Full Time
