Digital Marketing Consultant PV Products
Digital Marketing Consultant PV Products
Posted on :
10-02-2025
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1 Vacancy
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Job Description
Job Title: Digital Marketing Consultant PV Products
Job Location: Romford UK
Job Location Type: Remote
Job Contract Type: Fulltime
Job Seniority Level: MidSenior level
Company Overview
RxLogix is a global leader in pharmacovigilance solutions providing innovative software and expert consulting services. Our team collaborates with Pharmacovigilance and Risk Management professionals to enhance compliance productivity and quality across the drug safety value chain.
Dedicated to patient safety and the advancement of medical and scientific research RxLogix values bold innovative thinkers. We leverage the latest technologies including machine learning and artificial intelligence to set new industry standards.
Recently the FDA selected RxLogix's PV Surveillance Suite Platform to replace its legacy FAERS signaling system utilizing our modules for advanced data analytics signal detection evaluation signal management and benefitrisk assessment.
Position Overview
As a Digital Marketing Consultant you will play a pivotal role in promoting our pharmacovigilance cloud software solutions. Leveraging your 10 years of experience deep understanding of the PV industry and knowledge of the competitor landscape you will drive our marketing efforts. This position is based in India and offers a flexible remote working arrangement.
Responsibilities
Digital Strategy Development:
Education and Experience:
RxLogix is a global leader in pharmacovigilance solutions providing innovative software and expert consulting services. Our team collaborates with Pharmacovigilance and Risk Management professionals to enhance compliance productivity and quality across the drug safety value chain.
Dedicated to patient safety and the advancement of medical and scientific research RxLogix values bold innovative thinkers. We leverage the latest technologies including machine learning and artificial intelligence to set new industry standards.
Recently the FDA selected RxLogix's PV Surveillance Suite Platform to replace its legacy FAERS signaling system utilizing our modules for advanced data analytics signal detection evaluation signal management and benefitrisk assessment.
Position Overview
As a Digital Marketing Consultant you will play a pivotal role in promoting our pharmacovigilance cloud software solutions. Leveraging your 10 years of experience deep understanding of the PV industry and knowledge of the competitor landscape you will drive our marketing efforts. This position is based in India and offers a flexible remote working arrangement.
Responsibilities
Digital Strategy Development:
- Collaborate with crossfunctional teams to develop and execute comprehensive digital marketing strategies aligned with RxLogix’s business goals.
- Tailor strategies based on your insights into the PV industry and competitor landscape.
- Conduct thorough research on competitors in the pharmacovigilance space.
- Analyze competitor marketing tactics messaging and positioning.
- Identify opportunities for RxLogix to differentiate itself effectively.
- Craft compelling content for our website blog social media and email campaigns.
- Highlight the unique features and benefits of our pharmacovigilance software.
- Optimize content for search engines (SEO).
- Manage our social media channels (LinkedIn Twitter etc.).
- Create engaging posts monitor conversations and respond to inquiries.
- Utilize competitor insights to refine our social media strategy.
- Develop and execute targeted email campaigns to nurture leads and engage existing customers.
- Segment email lists based on competitor analysis and market trends.
- Monitor email performance metrics.
- Plan and execute paid advertising campaigns (Google Ads LinkedIn Ads etc.).
- Optimize ad spend based on competitor benchmarks.
- Implement effective search engine marketing (SEM) strategies.
- Use analytics tools (Google Analytics social media insights etc.) to measure campaign effectiveness.
- Provide regular reports to leadership including competitor benchmarking.
Education and Experience:
- Bachelor’s degree in marketing communications or a related field.
- Minimum of 10 years of experience in digital marketing roles.
- Strong understanding of the pharmacovigilance industry and its competitive landscape.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools (Google Analytics SEO tools social media management platforms etc.).
- Creative thinking and problemsolving abilities.
- Ability to work independently and collaboratively in a remote setting.
- Passionate about healthcare and patient safety.
- Resultsdriven and adaptable.
- Comfortable working in a dynamic and innovative company.
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Employment Type
Full Time
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