Demand Generation Manager
Demand Generation Manager
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Job Description
Were a profitable scaled SaaS company with 1700 employees worldwide expanding our demand generation program. This is a rare opportunity to shape and scale a growing function in a traditionally salesled organizationnow with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.
As Demand Generation Manager youll own and optimize LinkedIn Ads and Google Paid Search (PPC) to accelerate pipeline growth across five core markets. This is a handson role focused on performance marketing conversion optimization and fullfunnel demand generation to drive revenue at scale.
Key Responsibilities
Demand Gen Paid Media & Growth Strategy
- Scale LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs.
- Optimize bidding targeting and creatives for improved conversion and ROI.
- Develop fullfunnel acquisition strategies aligned with enterprise sales cycles.
- Manage a sixtosevenfigure budget with a focus on efficiency and impact.
- Conduct incrementality tests and refine strategies based on performance data.
- Stay ahead of platform updates best practices and emerging trends.
Conversion & Funnel Optimization
- Improve landing pages lead forms and ad experiences to increase conversions.
- Use intent data to refine targeting and improve lead quality.
- Build retargeting and nurture campaigns to accelerate deal velocity.
ABM & Executive Targeting
- Execute 1:1 and 1:few ABM campaigns via LinkedIn and Google.
- Partner with Sales to engage Clevel buyers with tailored strategies.
- Use LinkedIn and intent data to target highvalue enterprise accounts.
Measurement & Optimization
- Actively participate in attribution strategy in partnership with Director of Marketing Ops and VP of Growth marketing to track impact on pipeline and revenue.
- Optimize Cost per SQL Cost per Opportunity and ROAS.
- Refine lead scoring and nurture workflows with RevOps.
Qualifications :
- 4 years in demand generation or growth marketing within B2B SaaS.
- Proven experience building and scaling demand generation programs that drive pipeline growth.
- Handson expertise in SEM paid social ABM and marketing automation tools (HubSpot Marketo Pardot).
- Strong analytical skills including attribution modeling and budget optimization for ROI.
- Preferred Background in enterprise B2B SaaS and a passion for ESG initiatives.
Additional Information :
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: London
Why Join Us
- Profitable wellbacked company with leadership committed to scaling demand gen the right way.
- Strong investment and support from a commercially minded leadership team.
- Opportunity to refine and expand an existing demand generation function at scale.
- Impactdriven role with autonomy to define success in enterprise growth.
In return for your expertise we offer:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development
- Sustainability events and community involvement
- Peer recognition program
- Employeeled resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization (from the office or from home)
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life Insurance
- Subsidised travel in London
- Community service day when volunteering
Our hiring team looks forward to reviewing your CV in English with a guaranteed response to every application. A new job with purpose awaits you!
Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring capable people regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with longterm health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know..
Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
