Associate Scientific Writer - Omnichannel
Associate Scientific Writer - Omnichannel
Posted on :
20-01-2025
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Job Description
Job Title: Associate Scientific Writer Omnichannel
Job Location: Hyderabad Telangana India
Job Location Type: Onsite
Job Contract Type: Fulltime
Job Seniority Level: Entry level
About The Job
Strategic context:
Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of PlayToWin strategy funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus as we enter the next phase modernization of Sanofi is required as per the recent announcements on DRIVE and in this respect we are in the beginning stages of organizing the GotoMarket Capabilities (GTMC) team at global level.
The GTMC organization will help us to drive bestinclass capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units avoiding the duplication and overlapping of resources standardizing our processes and tools operating with a One Sanofi approach to accelerate our key capabilities development and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC vision of the Omnichannel pillar is the definition of Sanofiwide bestinclass Omnichannel engagement strategy including development of standards & best practices across markets and brand teams as well as executional planning and support of local Omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.
Our Hubs are a crucial part of how we innovate improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready As an Associate Scientific Writer in the Content Operations Team within our Hyderabad Hub you'll plan and execute marketdriven campaigns make datadriven business recommendations and create insightful presentations. You'll optimize Omnichannel strategies in SFMC leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.
Main Responsibilities
The overall purpose and main responsibilities are listed below:
To create specialized content (branded/unbranded) with supervision; support endtoend Omnichannel content creation/repurposing/localization process including supporting designing & enhancement validation tagging & upload deployment publishing and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s) process(es) and compliance expertise for Omnichannel pillar/GTMC. Support background research/literature analysis/due diligence as relevant for enhancing content generation framework and delivering high quality content. Support multiple projects for assigned franchise or therapeutic area.
Perform scientific accuracy checks/validation (including support for Content Powerhouse) to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical legal and regulatory standards (MLR). Support GenAI/Content Powerhouse initiatives for ideation sessions for content generation; review edit and refine AIgenerated content to meet highquality standards and brand guidelines; integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings user engagement and accuracy; collaborate with the prompt expert to adjust prompts based on content quality inputs from brand teams and audience engagement; write compelling headlines callstoaction and content sections as needed to supplement AIgenerated text; work closely with the graphic designer to ensure text and visuals are integrated seamlessly.
Support brand strategy and messaging plan (map stories) and channel agnostic modular content framework. Support modular content/retro modularization claims and component review and localization. Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content.
Collaborate with other writers for developing engaging impactful SEOfriendly content for websites (Healthcare Professionals & patients) campus portals social media channels and Omnichannel campaigns (including but not limited to banners emails newsletters social media content/posts interactive visual aids gifs scrolls carousals KOL interview videos/videos/video articles podcasts articles/summaries infographics slide decks). Collaborate effectively with stakeholders peers/team to develop and promote bestinclass customer experience through bestinclass content.
Better is out there. Better medications better outcomes better science. But progress doesn’t happen without people – people from different backgrounds in different locations doing different roles all united by one thing: a desire to make miracles happen. So let’s be those people.
At Sanofi we provide equal opportunities to all regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Strategic context:
Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of PlayToWin strategy funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus as we enter the next phase modernization of Sanofi is required as per the recent announcements on DRIVE and in this respect we are in the beginning stages of organizing the GotoMarket Capabilities (GTMC) team at global level.
The GTMC organization will help us to drive bestinclass capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units avoiding the duplication and overlapping of resources standardizing our processes and tools operating with a One Sanofi approach to accelerate our key capabilities development and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC vision of the Omnichannel pillar is the definition of Sanofiwide bestinclass Omnichannel engagement strategy including development of standards & best practices across markets and brand teams as well as executional planning and support of local Omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.
Our Hubs are a crucial part of how we innovate improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready As an Associate Scientific Writer in the Content Operations Team within our Hyderabad Hub you'll plan and execute marketdriven campaigns make datadriven business recommendations and create insightful presentations. You'll optimize Omnichannel strategies in SFMC leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.
Main Responsibilities
The overall purpose and main responsibilities are listed below:
To create specialized content (branded/unbranded) with supervision; support endtoend Omnichannel content creation/repurposing/localization process including supporting designing & enhancement validation tagging & upload deployment publishing and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s) process(es) and compliance expertise for Omnichannel pillar/GTMC. Support background research/literature analysis/due diligence as relevant for enhancing content generation framework and delivering high quality content. Support multiple projects for assigned franchise or therapeutic area.
Perform scientific accuracy checks/validation (including support for Content Powerhouse) to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical legal and regulatory standards (MLR). Support GenAI/Content Powerhouse initiatives for ideation sessions for content generation; review edit and refine AIgenerated content to meet highquality standards and brand guidelines; integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings user engagement and accuracy; collaborate with the prompt expert to adjust prompts based on content quality inputs from brand teams and audience engagement; write compelling headlines callstoaction and content sections as needed to supplement AIgenerated text; work closely with the graphic designer to ensure text and visuals are integrated seamlessly.
Support brand strategy and messaging plan (map stories) and channel agnostic modular content framework. Support modular content/retro modularization claims and component review and localization. Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content.
Collaborate with other writers for developing engaging impactful SEOfriendly content for websites (Healthcare Professionals & patients) campus portals social media channels and Omnichannel campaigns (including but not limited to banners emails newsletters social media content/posts interactive visual aids gifs scrolls carousals KOL interview videos/videos/video articles podcasts articles/summaries infographics slide decks). Collaborate effectively with stakeholders peers/team to develop and promote bestinclass customer experience through bestinclass content.
- People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; and (2) Constantly assist junior writers in developing knowledge and sharing expertise (3) Partner with Head/Lead to strengthen capabilities and support individual development plans (4) Collaborate with crossfunctional teams in GTMC to build digital transformation/to bring innovative digital solutions (5) Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes communications project management documentation and technical requirements
- Performance: (1) Provide content as per agreed timelines and quality and (2) Be a subject matter expert coach mentor and assist fellow writers. Recommend lead and implement tactical process improvements within the department and divisionwide
- Process: (1) Develop complex scientific content (branded/unbranded); (2) Act as an Omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive contentneed analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery
- Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global Local and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with crossfunctional Omnichannel teams to prepare relevant and customized deliverables
- Experience: Up to 2 years of experience in content creation in medicomarketing/medical/commercial/Omnichannel domain for the pharmaceutical/healthcare industry/digital platforms; IntermediateAdvanced level expertise in MS PPT/Excel/Word & Adobe is desirable; experience of developing digital content is preferred
- Soft skills: Stakeholder management; communication skills; and ability to work independently and within a team environment
- Technical skills: As applicable (including but not limited to therapeutic area/domain knowledge exposure; medicomarketing content; and/or project management); MS PPT/Excel/Word & Adobe
- Education: Advanced degree in life sciences/pharmacy/similar discipline or medical degree
- Languages: Excellent knowledge of English language (spoken and written)
- Bring the miracles of science to life alongside a supportive futurefocused team
- Discover endless opportunities to grow your talent and drive your career whether it’s through a promotion or lateral move at home or internationally
- Enjoy a thoughtful wellcrafted rewards package that recognizes your contribution and amplifies your impact
- Take good care of yourself and your family with a wide range of health and wellbeing benefits including highquality healthcare prevention and wellness programs and at least 14 weeks’ genderneutral parental leave
- Play a key role in shaping and optimizing our content strategy driving business growth and achieving impactful results
Better is out there. Better medications better outcomes better science. But progress doesn’t happen without people – people from different backgrounds in different locations doing different roles all united by one thing: a desire to make miracles happen. So let’s be those people.
At Sanofi we provide equal opportunities to all regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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Employment Type
Full Time
Key Skills
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