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The Marketing Operations Manager is focused on optimizing marketing processes and technology to ensure efficient campaign execution accurate performance measurement and effective use of marketing technology platforms/tools.
This position demands strong leadership critical thinking and a passion for campaign optimization marketing technology performance analysis and reporting.
Marketing Operations Management
Oversee the implementation and management of marketing tools and platforms including CRM email marketing and analytics tools.
Develop and optimize marketing workflows and processes to improve efficiency and scalability.
Collaborate with crossfunctional teams (sales operations and event teams) to align marketing initiatives with business goals.
Campaign Execution & Support
Collaborate with stakeholders to support implement and optimize eventfocused and alwayson marketing communications nurture sales enablement and lead generation campaigns across multiple channels.
Lead quality assurance (QA) evaluation on campaigns to ensure all elements are functioning correctly across channels.
Ensure lead generation activities lead management and lead nurturing programs are compliant created tested and delivered ontime.
Support data management cleanliness accuracy and compliance in partnership with sales teams.
Marketing Technology Management
Support the implementation management and optimization of Informadriven marketing technology platforms.
Provide ongoing support to marketing teams on marketing technology platforms ensuring optimal performance and support and escalating issues and challenges to internal and external contacts as needed.
Process Optimization
Identify areas for improvement in marketing workflows streamlining processes and automating repetitive tasks to increase efficiency via adoption of standardized templates and sharing of best practices
Support lead quality hygiene and governance of data capture methodologies within forms to add value to marketing segments and initiatives.
Support the team in implementing testing strategies to improve email website and other channel performance.
Contribute to the development and maintenance of marketing operations documentation including templates and processes.
Performance Analysis
Provide performance reports dashboards visualizations to marketing leadership senior management and key stakeholders on campaign progress metrics and effectiveness.
Use analytics tools to track performance metrics across marketing channels report on key KPIs and analyze the data to identify actionable insights for campaign optimization.
Implement agile marketing practices to quickly test learn and optimize campaigns based on performance data.
Collaboration & Partnerships
Collaborate actively with crossfunctional teams and external vendors to ensure timely setup and delivery of marketing campaigns assets and templates against timelines plans and goals.
Collaborate with marketing teams to identify and implement new opportunities that support audience acquisition and exhibitor/sponsor engagement.
Collaborate with centralized tech and data teams to identify operational gaps develop new workflows and optimize marketing processes to improve campaign attribution team efficiency and marketing effectiveness.
Qualifications :
Experience with CRM platforms marketing automation CMS and analytics platforms.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Strong project management multitasking and prioritization skills and are able to function at a highperformance level on a tight schedule.
Excellent written and verbal communication skills with the ability to engage stakeholders at all levels and present ideas clearly and persuasively.
Capable of building strong relationships with internal and external stakeholders to support collaboration and business objectives.
Skilled at managing multiple projects simultaneously while maintaining high attention to detail meeting deadlines and achieving marketing goals.
Selfmotivated proactive and adaptable to fastpaced dynamic environments with shifting priorities.
Ability to think outside the box challenge the status quo and identify fresh approaches to customer engagement.
The pay range for this position is $85000 $100000 depending on experience
This posting will expire on 1/31
Additional Information :
WHY WORK AT INFORMA:
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here
See how Informa handles your personal data when you apply for a job here.
Remote Work :
Yes
Employment Type :
Fulltime
Remote