Director of Sales and Marketing
Director of Sales and Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
1. Sales Leadership and Revenue Generation
Develop and implement sales strategies targeting key markets (North America Mexico Europe) to maximize revenue from FIT MICE and destination weddings.
Maintain strong relationships with consortia OTAs wholesalers and travel advisors to drive bookings and revenue.
Drive direct bookings through targeted campaigns loyalty programs and brand awareness initiatives.
Work closely with revenue management to optimize ADR occupancy and RevPAR through strategic pricing and segmentation.
Identify and capitalize on opportunities in the MICE and wedding segments leveraging the propertys 10000 sq. ft. of conference space and tailored packages.
Regularly conduct sales calls and participate in industry trade shows and events to represent the property.
2. Marketing and Brand Positioning
Collaborate with contracted PR social media and digital marketing agencies to ensure consistent brand messaging and maximum exposure.
Oversee the development of compelling content including website updates blogs and email campaigns to target luxury travelers.
Lead efforts to position the property as a luxury allinclusive destination in the market.
Develop targeted campaigns for specific market segments such as adultsonly and familyfriendly travelers.
Manage advertising budgets to maximize ROI and align with revenue goals.
3. Team Leadership and Development
Recruit train and mentor a highperforming sales and marketing team.
Foster a culture of collaboration accountability and continuous improvement.
Set clear goals for the team and provide regular feedback and support to ensure success.
Lead weekly team meetings to review performance address challenges and align on strategy.
Provide ongoing training to ensure team members are wellversed in luxury travel trends competitor analysis and best practices.
4. Stakeholder and Agency Management
Provide guidance and oversight to contracted PR social media and digital marketing agencies ensuring deliverables align with the hotels objectives.
Collaborate with ownership and senior management to communicate progress challenges and opportunities.
Maintain strong relationships with tour operators DMCs and travel agents to ensure a steady flow of bookings.
5. Operational Collaboration
Work closely with the General Manager and other department heads to align sales and marketing efforts with operational capabilities.
Partner with the F&B team to develop promotions and campaigns that highlight the hotels 18 dining outlets.
Support the events team in planning and executing highprofile MICE and wedding events to ensure guest satisfaction and repeat business.
Key Performance Indicators (KPIs)
Sales and Revenue Metrics
Room Revenue Growth: Yearoveryear percentage increase in room revenue.
ADR and RevPAR: Performance against budgeted targets and competitive benchmarks.
Occupancy Rate: Achieving or exceeding budgeted occupancy levels.
MICE Revenue: Contribution of group business to total revenue.
Wedding Revenue: Growth in destination wedding bookings and associated revenue.
Market Penetration and Channel Performance
Market Share (MPI): Achieving or exceeding market share within the competitive set.
Channel Mix Optimization: Reducing dependency on OTAs and increasing direct bookings.
Account Growth: Growth in the number of active consortia accounts wholesalers and repeat bookings.
Marketing and Digital Performance
Website Traffic and Conversion: Growth in traffic and direct booking conversion rates.
Social Media Engagement: Growth in followers engagement rates and share of voice.
PR Exposure: Number of placements in key publications and ROI on PR initiatives.
Campaign ROI: Measurable returns on digital and offline marketing campaigns.
Team Development and Retention
Employee Engagement Scores: Regular feedback and satisfaction surveys from the team.
Training Completion: Percentage of team members completing ongoing development programs.
Team Goal Achievement: Success in meeting individual and collective targets.
Qualifications :
- Fluency in English language; ability to speak and present clearly and effectively
- Ability to work independently
- Excellent leadership interpersonal and communication skills
- Analytical proactive and innovative mind
- Detailoriented and highly reliable in thorough execution and followthrough
- High integrity and ability to keep confidentiality
- Bachelors Degree
- 5 years experience in Sales and Marketing position
- Preopening experience
Additional Information :
Whats in it for you...
- The opportunity to join an innovative fastgrowing international group thats committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team thats very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
- A competitive package and plenty of opportunity for development.
- Discounts across the entire Ennismore family of brands.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
