Digital Marketing Transformation Lead

You will be part of the Marketing team and will support Crop Protection Business. Through the values Passion for Customers How Matters and Long View you will live and experience more of this position.

Here is how this role will be critical to our business:

• Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local (Mexico Central America Caribbean) and global commercial organizations well aligned with the global and local digital marketing strategy 

• Define and implement the local digital marketing strategy including a capabilities development roadmap the local digital marketing analytics approach SEO Social Media / Listening Paid media Content marketing strategies and ecommerce 

• Increase marketing effectiveness by launching targeted omnichannel integrated digital campaigns locally 

• Enhance customer experience by delivering bestinclass personalized digital marketing experiences to our customers via digital campaigns and projects 

• This position will drive successful content marketing strategies working closely withcountry marketing teams to strategies and deliver on content marketing initiatives that create demand build awareness drive brand preference and ultimately generate sales opportunities. 

• Define create and run local digital marketing campaigns (focus on acquisition of grower data grower engagement conversion to sales and grower loyalty) for B2B and B2C including the endtoend campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines including creation of digital campaign briefings 

• Responsible for all reporting dashboards and analytics turning data into insights 

• Collaborate seamlessly across all activities with the local marketing teams focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital) 

• SEO/SEM implementation and management of paid media of all digital campaigns 

• Increase impact reach and automation by enabling Marketing Cloud capabilities including customer journeys A/B testing content categorization etc. 

• Build a strong interface and collaboration with agencies global regional and local Marketing teams IT & Digital 

• Focus on Data driven decisionmaking utilizing digital marketing 

Qualifications :

At Syngenta we are focused on talent we look for committed collaborative professionals with excellence in execution. Our leaders expect them to identify themselves develop teams and set an example. Our industry and functions are changing rapidly therefore we are looking for new members with a strong desire for selfdevelopment.

It is indispensable for this position:

• Professional graduated of: Marketing Systems Engineering Business Administration or related. 

• Good understanding and knowledge of how to plan and execute digital marketing campaigns. 

• Strong knowledge of digital marketing in general paid media and analytics social SEO Marketing Automation UX web site/landing pages and ecommerce 

• Solid knowledge of agile methodologies. 

• Analytical mindset and knowledge working with systems and tools for problem solving.  

• Minimal 8 years of handson digital marketing campaign implementation experience management; preferably in a large international company 

• Strong understanding of the digital behaviour B2B and B2C. 

• Experience with digital personalization 

• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints 

• Experience with briefing digital marketing agencies on digital campaign creation and delivery 

Additional Information :

Beyond just believing in the power of diversity Syngenta promotes an inclusive culture that includes differences in all its forms. We believe that the feeling of belonging allows people to become their best version building an increasingly welcoming and productive environment.

All qualified candidates will be considered for our positions without distinction of race gender age nationality or disability.

Continue your development in a leading company that brings the potential of plants to life

Remote Work :

No

Employment Type :

Fulltime