Social Media Officer

Roles and responsibilities

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Requirements and skills

• At least 5 years of experience in the same role.
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Desired candidate profile

1. Social Media Strategy Development:

• Developing Strategy: Creating and implementing a comprehensive social media strategy that aligns with the company’s goals, target audience, and overall marketing objectives.
• Goal Setting: Establishing clear and measurable goals for social media campaigns, such as increasing brand awareness, engagement, and driving conversions.
• Trend Monitoring: Keeping an eye on emerging social media trends, tools, and best practices, and incorporating them into the strategy to keep the brand relevant.

2. Content Creation and Management:

• Content Planning: Developing content calendars and campaigns that drive engagement and reflect the brand's voice, values, and identity.
• Creative Direction: Overseeing the creation of various types of content, including posts, videos, graphics, blogs, and infographics, to engage the audience across different social platforms.
• Collaborating with Teams: Working with creative teams (designers, writers, videographers) to ensure the creation of high-quality, on-brand content.
• Brand Voice: Ensuring that all content is consistent with the company’s tone, voice, and messaging across all social media platforms.

3. Community Engagement:

• Audience Interaction: Engaging with followers by responding to comments, messages, and mentions, and fostering a positive community environment.
• Influencer Partnerships: Identifying and collaborating with social media influencers or brand ambassadors to enhance brand visibility and reach.
• Building Relationships: Cultivating relationships with followers, influencers, and industry peers to create loyal communities and expand the brand’s social presence.

4. Analytics and Reporting:

• Performance Tracking: Analyzing social media metrics (such as engagement, reach, impressions, conversions, etc.) to gauge the success of social media campaigns and strategies.
• Reporting: Creating detailed reports for senior management or clients, presenting insights and performance data, and making recommendations based on findings.
• Campaign Optimization: Using data and insights to optimize campaigns for better performance, including adjusting content types, posting schedules, or targeting.

5. Paid Social Media Campaigns:

• Ad Management: Overseeing paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to drive specific business objectives like lead generation or website traffic.
• Budgeting: Managing the budget for paid campaigns and ensuring that ads are optimized for maximum ROI.
• Targeting and Segmentation: Developing audience segments for paid campaigns, ensuring ads are shown to the right demographics for better engagement.