Customer Marketing Manager

We are seeking an innovative and datadriven Customer Marketing Manager to build and execute a comprehensive customer marketing program focused on both retention and expansion. This role is critical in balancing our gotomarket efforts between acquiring new business and maximizing growth from our existing customer base.

The Customer Marketing Manager will be responsible for developing targeted programs that drive engagement crosssell/upsell opportunities and pipeline acceleration. They will work closely with Sales Product and Customer Success to align marketing efforts with customer needs while leveraging data AIdriven insights and automation to scale personalized engagement.

Additionally this role will collaborate closely with our Customer Advocacy lead ensuring marketing programs complement advocacy efforts such as peer reviews case studies and customer reference initiatives.

Key Responsibilities:

1. Customer Marketing Strategy & Execution:

• Develop and implement a customerfirst marketing strategy that drives engagement retention and expansion within our 800 customer base.
• Own and optimize the customer lifecycle journey identifying key touchpoints to increase adoption reduce churn and create expansion opportunities.
• Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.

2. CrossSell & Upsell Programs:

• Leverage white space analysis to identify untapped revenue opportunities within existing accounts.
• Partner with Sales and Product teams to design and execute targeted crosssell and upsell campaigns that drive product adoption.
• Develop messaging frameworks that support Sales in effectively communicating expansion opportunities to customers.

3. Collaboration & Alignment:

• Work closely with Sales and Customer Success to ensure seamless execution and followup on customer marketing initiatives.
• Align customer marketing initiatives with events and webinars ensuring these programs support pipeline acceleration and deeper customer engagement.
• Collaborate with the Customer Advocacy lead to integrate success stories case studies and customer references into customer marketing programs.

4. Technology & AIDriven Innovation:

• Leverage AIpowered tools to scale customer marketing efforts personalize engagement and predict customer needs.
• Utilize marketing automation and CRM systems to deliver timely relevant communications tailored to different customer segments.

5. Performance Analysis & Optimization:

• Track measure and report on customer marketing KPIs providing actionable insights to improve program effectiveness.
• Use datadriven decisionmaking to continuously refine campaigns ensuring they drive measurable business impact.

Qualifications :

We strongly value your talent energy and passion.  It will also be valuable to Assent if you have the following qualifications:

• Bachelors degree in Marketing or a related field.
• 5 years of experience in customer marketing preferably within B2B SaaS.
• Proven track record of developing and executing successful customer marketing programs that drive retention and expansion.
• Strong analytical skills with the ability to leverage data to identify opportunities and optimize strategies.
• Experience working with marketing automation platforms (e.g. Pardot 6Sense) and CRM tools (e.g. Salesforce).
• Excellent communication and collaboration skills with the ability to influence crossfunctional teams.
• Passion for innovation AIdriven marketing and delivering exceptional customer experiences.
• Comfortable working in a fastpaced dynamic environment and adapting to evolving priorities

Reasonable Accommodations Statement: To perform this job successfully an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

Additional Information :

Life at Assent

Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.

Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.  

Remote Work :

No

Employment Type :

Fulltime