Senior Manager - Branding and Communications

What does this role entail

• Branding and Communication leader need to build organization strategy to improve Employer branding  internally within Mero & externally within GCC industry in India  employee value with GSC
• Will develop and implement internal and external communication strategies for the organisation to ensure that unified consistent and positive messages define and promote the corporate identity mission and clear goals.
• Define design develop & lead the execution of the branding strategy through  end to end communication channels internally & externally (outside Metro)
• Leverage data and analytics to measure the effectiveness of your communication campaigns and adjust your strategy as needed.
• Develop crisis communication plans that can be used in the event of a crisis or unexpected event. Work with key stakeholders to identify potential risks and develop messaging that can be used to communicate effectively with employees customers and other stakeholders.
• Develop and execute employee engagement initiatives that foster a sense of community and belonging among employees. Use internal communications channels such as company intranets and employee newsletters to highlight employee accomplishments and share news about the companys progress.
• Lead and plan leadership visits Lead & coordinate for GSC IN and GSC Townhalls
• Build good relationship with MAG Branding and Communication lead and ensure corporate topics are cascaded with GSC IN

COME JOIN US IF..

• You have strategic mindset and ability to navigate a large matrix and complex organization
• You have Presentation & Stakeholder Management Skills who can sound off ideas in the most effective way to the Leadership team and other stakeholders
• You have Project Management skills Proactivity self motivation and the ability to meet deadlines
• You are creative who can be adept with providing clear direction on creative visualization to meet the objective of the deliverables
• Knowledge and understanding of communications practices tools and techniques in social media.

HOW WOULD YOUR ROLE LOOK LIKE ..

STRATEGIC AREAS:

• Collaborate with METRO GSC Board & Leaders to proactively identify communication and engagement opportunities making recommendations and developing programs linking back to the business strategy
• Partner with Business & People and Culture team to strengthen the key focus areas of communication related to organisation culture employer value proposition (internal & external) and to attract the right talent.
• Create and execute communication strategy highlighting the GSC value proposition there by strengthening our footprint as a solution partner of choice internally within metro.
• Build a consistent narrative and messaging to align with the broader company strategy and connect to business priorities design and execute engaging meaningful and personalized employee communication campaigns
• Oversee all internal and external communications for METRO GSC India ensuring its message is consistent and engaging
• Arrive at the right messaging for the right platform for the different internal/external communications channels available including the organisations website social media etc.
• Work together with global Corporate Comms Teams at METRO & other METRO GSC locations to develop a robust comms ecosystem and to partner with global comms teams to bring flagship engagement programs
• Represent the company in a variety of settings always promoting the company in the best possible way to increase the organisations reach (ex. getting featured in industry magazines and forums like CXO/CIO/NASSCOM

EXECUTE:

• End to end execution of communication projects/plans/blueprints right from drafting proposals for internal/external audiences to presenting/promoting it to different stakeholders including the Leadership team
• Organise leadership townhalls internal virtual/onground events and other largeformat leadership events for building a connected organization
• Writing/editing the key internal communication messages (includes leadership messages engaging creative content and internal presentations) and assist executive leadership in developing presentations speeches and other important corporate messages
• Oversee the workflow and work assignments of the communications team end to end from concept to execution by ensuring effective collaboration among team members and consistent quality work.
• Manage METRO GSCs communication platforms like website social media handles (ex. LinkedIn Instagram Facebook etc.) intranet pages/communities to ensure clarity of information provide ease of navigation and make certain that all content is current and relevant
• Being able to manage customer projects of similar nature

MONITOR:

• Monitor METRO GSC Communication platforms by analysing reviewing and reporting on the effectiveness of campaigns to maximize results
• Track effective benchmarks (best practices) for measuring the impact of internal/external communication efforts
• Stay up to date with the latest news at the METRO corporate level to stay in sync with all the communication strategies be used

Qualifications :

• Postgraduate/ MBA in marketing / MA in journalism/ Mass comm is preferred
• Minimum 15 years of experience in corporate branding and communications team (preferred for a GCC / SSC business or organization) or with Advertising Agency / Public Relations experience; out of this minimum 5 years in leadership role
• Excellent writing editing and proofreading skills as well the ability to source stories from employees
• Gift of the gab and the ability to moderate virtual town halls and dialogues
• Handson experience of working with MS Office and newage internal communication tools. Ex Teams SharePoint etc and rapid conceptualisation tools like Canva etc.

Additional Information :

WHAT DO WE HAVE FOR YOU

• A career transforming role that can step up your game
• A true immersion into leadership space true head heart & hand approach 
• Diverse yet cohesively working global teams to learn from
• A true sense of purpose in what you do
• A learning culture where we learn each day
• A place where you can truly belong we are inclusive & warm
• Ability to define your Hybrid work structure split b/w home & at office 

Remote Work :

No

Employment Type :

Fulltime