Creative Performance Lead to HM

WHAT YOULL DO:

With a focus on innovation and datadriven decisionmaking the Creative Performance Lead bridges the gap between business needs and creative execution ensuring optimization across digital social and influencer marketing channels to drive measurable results. The role develops tools frameworks and methodologies to empower teams proactively tests and refines strategies and fosters a culture of constant improvement and creative excellence.

• Strategic Leadership & Alignment: Serve as the key connection point between business objectives and creative performance ensuring strategies are aligned with organizational goals. Lead efforts to unify content and creative approaches across channels to deliver cohesive impactful campaigns.
• Optimization & Testing: Develop and implement frameworks for optimizing creative outputs ensuring content consistently performs across digital social and influencer channels. Initiate and oversee testing methodologies such as A/B tests to refine approaches and maximize results.
• Insights & Innovation: Establish systems for analyzing creative performance translating data into actionable insights that drive better outcomes. Encourage a culture of experimentation pushing teams to innovate while maintaining alignment with brand identity and business goals.
• Collaboration & Guidance: Work closely with creative media and marketing teams to integrate insights and optimize content strategies. Act as a mentor and resource for teams providing clear direction on how to align creativity with measurable impact. Foster strong collaboration across departments ensuring a seamless connection between creative execution and strategic priorities.
• Operational Excellence: Lead efforts to standardize best practices enabling teams to consistently deliver highquality datainformed creative work.

WHO YOU ARE: 

We are looking for people with:

• Extensive experience in digital marketing content strategy and creative optimization.
• Strong ability to connect creative strategies with business needs to drive measurable outcomes.
• Expertise in testing methodologies analytics and datadriven decisionmaking.
• Exceptional collaboration skills with the ability to inspire and align crossfunctional teams.
• Forwardthinking and innovative always up to date with trends and emerging tech.
• Outstanding organizational and project management skills.

Performance Metrics:

• Measurable growth in key metrics for each area (digital social & influencer marketing).
• Successful implementation of tools that enhance creative performance and team efficiency.
• Clarity in teams on what content we need to produce to deliver on business objectives.
• Constant improvements testing and innovation to push the boundaries.

WHO WE ARE: 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOULL LOVE WORKING HERE

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
• H&M Incentive Program HIP. 

JOIN US: 

Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are. Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application. Last day to apply is february 20th. 

Remote Work :

No

Employment Type :

Fulltime