User Acquisition Manager (Mobile F2P Games)

Location: OnSite Bengaluru

Employment Type: FullTime

About the Role

We are seeking a highly motivated and datadriven User Acquisition Manager to join our dynamic team in Bengaluru. In this role you will be responsible for driving user growth for our freetoplay (F2P) mobile games by developing and executing innovative user acquisition strategies. The ideal candidate will have a strong understanding of mobile gaming performance marketing and creative content optimization. If you are passionate about gaming and have a proven track record of scaling user acquisition campaigns we want to hear from you!

Key Responsibilities

User Acquisition Strategy:

Plan execute and optimize user acquisition campaigns across various platforms (Facebook Google TikTok Snapchat etc.).

Manage budgets effectively to achieve ROI and LTV targets.

Identify new channels and opportunities for user growth.

Creative Content Development:

Collaborate with internal and external creative teams to develop highperforming ad creatives (static video playable ads).

Analyze creative performance and iterate on content to improve CTR IPM and conversion rates.

Stay updated on industry trends and implement innovative creative strategies.

Data Analysis and Reporting:

Monitor campaign performance using analytics tools (e.g. AppsFlyer Adjust Google Analytics).

Provide actionable insights and recommendations to improve campaign efficiency.

Prepare regular reports on key metrics such as CPI ROAS and retention.

CrossFunctional Collaboration:

Work closely with product marketing and analytics teams to align user acquisition efforts with overall business goals.

Provide feedback to game development teams to improve onboarding and monetization features.

Market Research:

Conduct competitive analysis to identify trends and opportunities in the mobile gaming industry.

Stay informed about platform updates policy changes and best practices in user acquisition.

Requirements

Experience:

3 years of experience in user acquisition performance marketing or digital advertising preferably in the mobile gaming industry.

Proven track record of scaling user acquisition campaigns for F2P mobile games.

Creative Expertise:

Strong understanding of creative content development for mobile ads (static video playable).

Ability to analyze creative performance and provide datadriven recommendations.

Experience working with creative teams or agencies is a plus.

Technical Skills:

Proficiency in analytics tools such as AppsFlyer Adjust or Google Analytics.

Familiarity with ad platforms like Facebook Ads Manager Google Ads TikTok Ads etc.

Basic knowledge of SQL or data visualization tools (e.g. Tableau) is a plus.

Soft Skills:

Strong analytical and problemsolving skills.

Excellent communication and collaboration abilities.

Selfmotivated with a resultsoriented mindset.

Education:

Bachelors degree in Marketing Business Data Science or a related field.

Preferred Qualifications

Experience with programmatic advertising and DSPs.

Knowledge of ASO (App Store Optimization) strategies.

Passion for mobile gaming and understanding of player behavior.

What We Offer

Competitive salary and performancebased bonuses.

Opportunity to work with a talented and passionate team in the gaming industry.

Collaborative and creative work environment in our Bengaluru office.

Professional growth and development opportunities.

Please note: This position is for one of Playdawns clients and successful candidates will be hired directly by the client not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities regardless of race color religion gender age disability or other protected characteristics. They believe that diversity fuels innovation and creativity and they strive to create an environment where everyone can thrive and contribute to shared success.