Director Culture Marketing
Director Culture Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
STRATEGIC PLANNING & LEADERSHIP
Lead the development of a comprehensive longterm Culture Marketing strategy aligned with Red Bulls global and regional business objectives.
Serve as the primary thought leader and expert on cultural trends ensuring the brand remains at the forefront of relevant cultural movements in music dance art and social innovation.
Identify new opportunities and innovations in culture marketing to enhance brand relevance and engagement.
Collaborate with senior leadership across marketing communications sales and brand teams to integrate culture initiatives within the broader marketing mix.
Ensure that all cultural marketing initiatives resonate deeply with key consumer segments and drive measurable brand impact.
EVENT & PROJECT LEADERSHIP
Oversee the strategic direction and execution of highprofile culture marketing events ensuring flawless delivery brand alignment and business outcomes.
Lead the planning and execution of flagship events including Red Bullowned and 3rdparty partnerships with a focus on superior production content creation and product integration.
Define success metrics for all projects and events ensuring postevent analysis informs future strategies.
Manage the budget for the culture marketing function allocating resources to maximize impact and efficiency across the portfolio of programs.
Guide regional teams in executing localized versions of global initiatives ensuring consistency while allowing for regional customization.
ARTIST INFLUENCERS & PARTNERSHIPS
Cultivate and manage relationships with highlevel artists influencers opinion leaders and key cultural stakeholders fostering strong partnerships that enhance brand storytelling and relevance.
Identify and activate influential culture creators to lead product trials extend the brands reach and align their narratives with the brands cultural vision.
Secure partnerships that amplify the brands role in key cultural movements turning these opportunities into longterm strategic alliances.
TEAM DEVELOPMENT & LEADERSHIP
Build lead and mentor a highperforming Culture Marketing team fostering a collaborative innovative and forwardthinking work environment.
Set clear objectives for the team and oversee the development of regional culture marketing plans to ensure alignment with global and national goals.
Provide coaching and professional development opportunities for team members to ensure they grow into future leadership roles.
Foster a culture of creativity innovation and accountability ensuring the team is motivated and aligned with Red Bulls core values.
COLLABORATION & CROSSFUNCTIONAL PARTNERSHIPS
Work closely with crossfunctional teams including Brand Communications Partnerships Sales and Digital to ensure integration and amplification of culture marketing initiatives.
Partner with the Communications team to secure media coverage and storytelling opportunities that elevate the impact of culture marketing projects.
Collaborate with the Brand team to ensure that all culture marketing initiatives are aligned with the overarching brand strategy and consumer engagement goals
Qualifications :
10 years of experience in marketing with a strong focus on lifestyle experiential and culturerelated marketing.
Experience in developing and executing largescale innovative culture marketing programs.
Deep understanding of traditional and nontraditional brand marketing strategies and how they intersect with culture.
Extensive experience in leading event production particularly in live music art and other culturerelated events.
Manage large budgets and drive cost efficiency without sacrificing quality.
Exceptional leadership skills with experience in managing and developing highperforming teams.
A history of delivering results in fastpaced creative environments with the ability to influence senior leadership.
Bachelors degree or equivalent work experience
Must be fluent in English; additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115280 to $172920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
