Head of RBMN Central

LEADERSHIP

As a key leader on both the MLT table of the region and nationally as part of the RBMN leadership team this role has a large leadership and execution accountability. At the region level this role is accountable for helping build the very best marketing and media plan that helps deliver to the overall RBNA business plan. At the national Red Bull Media Network leadership table this role is accountable for bringing forward the very best media opportunities and advocating for the prioritization and amplification of the ideas from the region at a national and even global level. Specifically this role will need to deliver: 

The development of the right media plan for the region.  As head of the media team your role is accountable for prioritizing the activity that will drive the largest outcomes for the business.  We cannot do everything; your primary role is to assess ideas and align the right media tactics and resources to deliver the best plan week in and out for the entire 52 weeks of each year 

Have a deep understanding and passion for our product and for Red Bulls target audiences to drive external strategic communications and content for both. 

Develop execute and monitor the Central regions media direction by building yeararound plans (in conjunction with the national functional leads) encompassing:  

Identifying creating and curating engaging beyond the ordinary content that excites and inspires an evolving consumer base originating from local marketing assets or the national network or the global network  

Executing third party distribution partnerships and opportunities as defined by National team  

Ongoing consumer insights and reporting from your region to provide real time shifts in what is the best media plan for the audience opportunity in the Central territory 

Ongoing creative ideation alongside the Santa Monica teams to utilize and complement the global national portfolio with differentiated local stories and media experiences. 

Intimately know and understand the local consumers media consumption habits and related media market. 

Build a strong network of production companies and talents videographers and photographers to effectively bring content to life. 

Has a strong network of journalists editors and producers who you work with to drive nonpaid or organic eyeballs to the world of Red Bull 

Ensures that the regional media team is aligned with all media strategies across product events creators/influencers athlete and dancer projects to adapt and develop hyper locally relevant plans 

Works with the field marketing and regional marketing teams to mine and uncover the best ideas with media potential working with Santa Monica experts to bring these from idea to fully developed projects and or media products. 

Under the Head of the Regional Media team there are the following teams and expertise that the role is ultimately accountable for in delivering the regional and national marketing and media plans. 

COMMUNICATIONS

This team is the central point of contact across the region for brand culture sport and the onpremise marketing teams to engage with the media network on their ideas projects and needs. The communications team will assess the media value and requirements and provide counsel and options on the right approach to derive the best media outcomes for the stated marketing ambition (i.e. to drive more EPCs into the WORB via media we recommend the following media tactics). The communications team will then recommend the appropriate media project ambitions project setup and project brief.   

In execution the communications team are responsible for all earned outcome for projects but also always on for the brand and product across the territory. Driving all traditional media earned social (coordination of creator athletes and all thirdparty content) hosting media on site media mixers crisis communication product communication and the hiring training and onboarding of the approved photographer list.   

This team works with Santa Monica to maintain the list of approved photographers and communications agencies and contractors that can be used by the region and field teams. The communications team is the media network liaison to the field marketing teams within their region. 

PRODUCTION

The Production team is responsible for overseeing the creation and execution of highquality innovative content that aligns with Red Bulls vision and resonates with target audiences locally in the region nationally and globally.  This role involves managing Producers (both internal and freelancers) fostering relationships with key production partners and talent in the region and ensuring the successful delivery of content to relevant owned managed or 3rd Party channels. 

The Producer works with the local creative community to develop and produce content ranging from midform short form social earned social creator formats and 3rd party distributed content and is responsible for the creative quality distinctiveness strength of narrative storytelling and execution. This team also manages the media equipment and media storage rooms within the region. 

PRODUCTION MANAGEMENT

The role of a Production Management is to make sure all media productions are made and delivered as smoothly efficiently safely within budget to the designated deadline. This team oversees the strategic and organizational planning of the production process the Production Manager is responsible for a slate of programming which involves both in house produced material and external commissions through production partners. You may manage a team both internal and external coordinators to ensure the delivery of the programming to the designated deadline.  Production management is involved in every stage of a production from initial planning budgeting schedules and contract negotiations the Production Manager has an oversight during and after final delivery that all contractual obligations are met. 

CREATOR MARKETING

The Creator Marketing team is responsible for developing and nurturing creator and influencer relationships within the region. The regional creator team under your guidance will develop relationships with the influencers who influence the influencers bringing our can and brand into the content they are making with a focus on gaming fitness lifestyle and our Red Bull playgrounds. This team is critical in driving the EPCs score within the T&A funnel and the contribution to sales via the MMM model. Whilst the creators will live in this region they will travel across RBNA and the WORB globally ensuring we create the very best value in kind relationships. 

MEDIA OVERSIGHT

Media Relations and Media Partnerships capabilities and people will sit physically as part of your team and region however given the specialized expertise of these departments these roles will report to their functional expertise leaders in Santa Monica.  However your role will be responsible for the daytoday oversight of the team members building their understanding of the region consumers and opportunities building them as part of the team culture leaning into the relevant opportunities they bring to the table (i.e. new third party media deals pitching stories to the media relations team to be prioritized with key media outlets.) 

Qualifications :

12 years of relevant work experience in Media

Is a story seeker editorial thinker and creative mind. 

Experience working with media executives on executing content distribution strategies  

A strong creative and project management background  

Proven success in thinking strategically about how to build audience engagement  

Understands different strengths and weaknesses of partner platforms and how to turn them into opportunities.  

Proven leadership qualities and exceptional presentation skills 

Excellent at building relationships in all fields of media digital platforms and entertainment  

An agile team player that knows how to get the work done  

Works with passion and motivates others around them 

Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context 

Lives and breathes media industry in the US  

Excellent digital media industry knowledge 

Handson curious open creative 

Leadership skills required: good presenter motivator excellent influencer and negotiator 

Problem solver and good mediator aligning and coordinating conflict of interest 

Bachelors degree or equivalent work experience

Must be fluent in English additional language skills an advantage 

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $149440 $224160 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Fulltime