About the Role
Our Client is looking for an experienced Sales Manager to lead its sales strategy expand market reach and drive revenue growth. The ideal candidate will have a strong sales background in the B2B and B2G market excellent negotiation skills and a passion for Africanmade products.
Responsibilities
Sales Strategy & Business Development
- Develop and implement sales strategies to achieve revenue and market expansion targets.
- Identify and pursue new business opportunities including partnerships distributors and direct sales to businesses.
- Build and maintain strong relationships with key clients including government agencies security services and corporate clients.
- Lead and manage the sales team setting clear goals and providing guidance to achieve targets.
Market Expansion & Customer Engagement
- Research and analyze market trends to identify new customer segments and sales opportunities.
- Expand Shoefabriek s market share locally and internationally by engaging new distributors and retailers.
- Develop and maintain relationships with existing and potential customers ensuring high levels of customer satisfaction.
Sales Operations & Performance Monitoring
- Oversee the sales pipeline ensuring timely followups and conversion of leads.
- Track sales performance using KPIs and CRM tools and report regularly to management.
- Collaborate with the production and fulfillment teams to ensure seamless order processing and delivery.
- Lead pricing strategy discussions to balance competitiveness with profitability.
Brand Promotion & Representation
- Represent our client at trade shows industry events and business forums to promote our brand.
- Work closely with the marketing team to develop sales campaigns and promotional materials.
- Serve as a key advocate for MadeInGhana products in domestic and international markets.
Requirements
- Bachelor s degree in Sales Marketing Business Administration or a related field.
- 5 years of experience in sales business development or key account management preferably in manufacturing footwear or FMCG sectors.
- Proven track record of B2B and B2G sales success in Ghana or other African markets.
- Experience working with government procurement processes and corporate clients is a plus.
- Strong negotiation and closing skills.
- Excellent relationship management and networking abilities.
- Resultsdriven mindset with the ability to meet and exceed targets.
- Solid understanding of market trends pricing strategies and sales analytics.
- Ability to work in a fastpaced targetdriven environment.
- Proficiency in CRM software Microsoft Office and sales tracking tools.