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PLAN AND DELIVER COMMERCIAL RESULTS
Develop execute and own annualized eCommerce business plans that deliver Red Bull and customer account objectives for Brick & Click and Delivery customers.
Partner with Red Bull National Account teams to influence eCommerce priorities across Brick & Click and Delivery customers.
Responsible for programming calendar (including pricing and promotions) driving onsite visibility volume planning and managing trade spend.
Identify and execute Red Bulls marketing mix to reach new users and differentiate against the competition.
Activate insights to drive actions that achieve Customer and Red Bull business objectives.
Actively develops relationships with key decision makers via business reviews communication etc. Routinely engages in opportunities to build relationships and wire accounts beyond buyer level (with Brick & Click and Delivery accounts).
ESTABLISH CATEGORY LEADERSHIP
Enhance online execution on retailer sites by leading an initiative that identifies and closes performance gaps to achieve eCommerce priorities establishing Red Bull as a categoryleading supplier in the channel.
In partnership with crossfunctional teams develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution.
Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across various online customers.
BUSINESS REVIEWS & REPORTING
Responsible for eCommerce sales and share reporting to measure impact of initiatives on performance.
Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
Drives postcampaign analysis following all promotions and visibility campaigns to evaluate effectiveness and optimize investment opportunities.
Provide energy insights that influence merchandising price and promotion to achieve business targets.
Proactively explores opportunities to bring to life Red Bull Marketing activities to differentiate vs. competition.
CROSS FUNCTIONAL PARTNERSHIP
Work with Red Bull National Account teams to upskill eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and National Account strategies.
Accountable for managing crossfunctional work streams to deliver unique solutions in close partnership with key stakeholders including Finance Ops Retail Marketing and Shopper Insights.
Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to find opportunities for future revenue and/or brand marketing opportunities.
Uses appropriate communication processes to keep DPs informed of relevant eCommerce programs and initiatives.
Qualifications :
3 years eCommerce account management experience preferably with experience leading strategic planning across teams Brick & Click and Delivery Services
Experience in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries preferred
Experience working with Digital Advertising Agencies
Strong analytical skills and experience using internal and external data sources
Strong negotiation skills
Strong planning prioritization and project management competencies
Strong interpersonal skills that facilitate cross department networking and influencing
Exceptional communication skills including presenting and collaboration abilities
Strong conceptual thinking and design critiquing skills
Must be proficient in Microsoft Excel and PowerPoint
Additional Information :
Compensation: $85000 to $132000
Actual compensation offers may vary based on certain factors including but not limited to experience.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Full-time