CRM Transformation Executive

Reporting into the CRM Transformation Manager the CRM Transformation Executive will be responsible for supporting the execution of CRM transformation initiatives across Grosvenor Mecca Bingo The VIC Rialto and Mecca Games. This pivotal role focuses on optimizing customer journeys improving CRM workflows and ensuring data quality to drive customer retention and revenue growth. By working closely with the CRM Transformation Manager stakeholders and the Mauritius team the CRM Transformation Executive plays a key role in enhancing CRM processes managing CRM tools assist in implementing improvements aimed at having modern automated CRM tools and ensuring best practices are followed.

Assess quality of the workflows and communication materials that we send to customers and report back to Transformation Lead with identified issues and proposed solutions.

Become an expert with the main CRM tools we use including Adobe Campaign Power BI OptiX Movable Ink COGS and Taxi assist other team members when they are working on difficult cases. Delver complex campaigns within the CRM plan

Become an expert with players attributes and segmentation help other team members to understand it better.

Update the QA master document making sure its up to date and covers all the aspects including compliance recent changes etc. Suggest and coordinate necessary updates and communicate it to the team.

Help to document procedures through standard brief forms and PowerPoint presentations.

Assist the Transformation lead and Manager with the integration of new procedures tools and technology to increase process efficiency. Review test and document new channels and development of existing CRM channels

Assist in QA and testing on automation of the key journeys including onboarding churn reactivation and real time personalized journeys for the retained base.

Stay up to date with industry trends best practices and regulations related to CRM within the online gambling industry.

Investigate log and track incidents in a timely manner ensuring the team are up to date with all on going issues across various tools used on CRM.

Help execs to utilize tools for CRM including OptiX and Movable Ink as per plan.

Support delivery of planned AB test initiatives

Create actionable reports around player contactability across all different channels.

Perform frequent Data Quality check across different systems ensuring were connecting with the right audience.

Become the main point of contact for CRM Brand executives in case of difficulties or problem encountered around campaign builds and logics.

Attend and actively participate in regular meetings both internal and external to provide updates on CRM Transformation progress share insights and collaborate with crossfunctional teams.

Qualifications :

Excellent knowledge of Adobe Campaign Taxi player attributes and Backoffice tools

Positive attitude and adapts well to change.

Proven experience in CRM marketing or a related field within the online gambling industry.

Good commercial business understanding

Inspires passion and excitement around shared goals promoting environment of achievement.

Ability to identify issues and areas of improvement when assessing BAU processes.

Demonstrates determination and purpose to deliver and achieve the best results for the organization.

Able to work with team members onboarding new starters and buddy new team members.

Can explain players attributes and workflow logic.

Basic technical HTML or SQL knowledge

Excellent Excel skills

Project management skills

Positive attitude and keen to learn new skills as well as share it with other team members.

Demonstrates sense of passion and pride about own work and quality of product produced by CRM department.

High selfdiscipline with strong independent organizational skills and results orientated.

Stringent attention to detail ensuring all campaigns are delivered to the highest quality.

Able to quickly and thoroughly learn new systems and processes.

Ability to identify to build strong relationships with a range of stakeholders and tailor communication to meet their needs.

Ability to adapt to a fastpaced dynamic work environment.

Able to understand how to quantify the impact of issues and report it in detailed and accurate manner.

Great team Player

Proven interpersonal skills able to develop good working relationships with people at all levels.

Flexibility and availability to support the companys CRM activities or address urgent issues during outofoffice hours.

Additional Information :

Youre probably wondering outside of a fun exciting and varied role what else do you get Youll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks were here for you.

Well also invest in your growth by providing development opportunities leadership training and cuttingedge industry certifications so you have the tools and resources to help you work win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made please reach out to let us know ahead of your interview. 

Remote Work :

No

Employment Type :

Fulltime