YAM112003 is looking for a Head of Digital to develop and execute digital strategies for our clients across the Italian and international markets. This role will be the key reference for digital marketing multichannel strategies media planning consumer journey analysis and datadriven marketing driving innovation in digital communication and multimedia content.
Responsibilities
Develop and oversee integrated digital strategies for brands ensuring seamless coordination across media content and platforms.
Support creative teams in developing engaging and innovative digitalfirst ideas and experiences.
Manage multichannel digital campaigns optimizing performance across paid owned and earned media.
Analyze consumer journeys identifying key touchpoints to enhance engagement and conversion.
Leverage data insights to refine targeting content creation and campaign effectiveness.
Research and scout emerging digital trends technologies and platforms to enhance client strategies.
Manage relationships with digital partners media vendors and tech providers ensuring bestinclass solutions.
Act as a strategic consultant for clients providing guidance on digital transformation media investments and growth opportunities.
Contribute to pitch development and new business initiatives helping secure new clients and expand existing accounts.
Requirements
7 years of experience in digital marketing media strategy and multichannel campaigns preferably in an agency setting working with leading brands across different industries.
Proven experience in overseeing complex digital ecosystems managing multimarket and multiplatform strategies.
Expertise in paid media management including budget planning optimization and reporting for Meta Ads Google Ads LinkedIn Ads and programmatic campaigns.
Handson experience with data analytics and digital marketing tools.
Demonstrated success in leading digital transformation projects helping brands optimize their digital presence and communication strategies.
Proven track record in client pitching contributing to successful new business wins and longterm client relationships.
Excellent use of Excel and PowerPoint.
Fluent in English with excellent communication and presentation skills.
Leadership and team collaboration able to work crossfunctionally with creatives strategists and media specialists.
Resilience under pressure able to manage multiple projects stakeholders and deadlines effectively.
YAM112003 promuove le pari opportunit e luguaglianza di genere. Diversity Equity & Inclusion sono valori fondamentali della nostra identit e della nostra cultura. Le ricerche di personale sono rivolte a chiunque sia in possesso dei requisiti richiesti senza distinzioni di sesso. La preghiamo di sottoporre la sua candidatura evitando di fornire informazioni relative a matrimonio responsabilit familiari stato di famiglia gravidanza.