Fractional CFO

Fractional Chief Financial Officer (CFO)

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are datadriven performance marketing agency specializing in customer acquisition for DirecttoConsumer companies. With a team of 60 remote employees worldwide we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

With are growth expectations for 2025 we are seeking a strategic Fractional CFO to join our innovative team.

What Youll Do

Financial Strategy & Leadership

• Partner with the CEO and other leaders providing strategic financial guidance to support the companys rapid growth trajectory

• Develop and implement financial systems and controls

• Oversee budgeting forecasting and financial reporting processes

• Monitor and analyze key performance indicators across client portfolios

• Raise debt from lenders to help with acquisitions

• Complete financial modelling with regard to Leverage BuyOuts (LBOs)

Client Financial Management

• Analyze client campaign performance metrics and ROI

• Optimize financial operations for our media buying and creative services

• Support pricing strategies for our core service offerings including PPC Management Site Testing and Video Ad Creative

Operational Excellence

• Manage relationships with financial partners and stakeholders

• Ensure compliance with financial regulations across international operations

What You Bring

Required Experience

• Proven experience as a CFO or VP of Finance ideally within a highgrowth environment

• Previous experience in digital marketing advertising or SaaS companies with a strong understanding of company metrics and KPIs

• Comprehensive knowledge of FP&A and GAAP accounting with proven success in leading budgeting and forecasting

• Familiarity with M&A activities including pretransaction analysis and posttransaction financial integration

• Experience with ERP Platforms and other financial tools

• The ability to drive strategic financial decisions and clearly communicate complex financial data to nonfinancial stakeholders

• Datadriven decisionmaking mindset with expertise in financial modeling and analysis

• A big picture perspective well versed in implementing and maintaining effective accounting controls and systems

• Ability to analyze existing operations and recommend and implement both revised and new policies procedures and systems

• Experience with international business operations

This is a remote position with flexible hours joining our globally distributed team. The fractional commitment will be determined based on company needs and candidate availability.

Why TNT

Join a team that combines mad scientist precision with creative brilliance. Were not just following industry trendswere setting them with advanced algorithms and datadriven strategies that maximize client success. Our culture embraces innovation continuous learning and measurable impact.