Sr Growth Marketing Specialist
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Job Description
Key Responsibilities:
- User Activation & Onboarding:
- Develop and implement strategies to effectively onboard new users and drive early engagement.
- Create and A/B test onboarding flows tutorials and inapp messages to improve user experience and reduce churn.
- Design and execute activation campaigns to encourage key inapp actions (e.g. first purchase completing a profile).
- User Engagement & Retention:
- Develop and execute targeted inapp campaigns to increase user engagement and retention.
- Leverage user segmentation and behavioral data to personalize the user experience.
- Utilize push notifications inapp messages and other channels to reengage inactive users.
- Analyze user behavior and identify opportunities to improve user stickiness and longterm engagement.
- Customer Lifetime Value (CLTV) Optimization:
- Develop strategies to increase customer lifetime value (CLTV) by encouraging repeat purchases upselling and crossselling.
- Analyze customer behavior to identify opportunities to drive highervalue actions.
- Implement strategies to reduce churn and improve customer loyalty.
- Growth Hacking & Experimentation:
- Conduct A/B testing and experimentation to identify and optimize highperforming growth levers.
- Explore and implement innovative growth hacking techniques to drive user growth and engagement.
- Stay uptodate on the latest mobile growth strategies and best practices.
- Data Analysis & Reporting:
- Track and analyze key metrics (e.g. daily active users (DAU) monthly active users (MAU) session duration churn rate CLTV).
- Develop and maintain dashboards to track key performance indicators (KPIs).
- Generate reports and present findings to key stakeholders.
Qualifications :
Qualifications:
- Bachelors degree in Marketing Business Computer Science or a related field.
- 3 years of experience in mobile growth user engagement or product marketing.
- Proven experience in driving user growth and retention within mobile applications.
- Extensive experience with user engagement platforms (e.g. Clevertap Moengage WebEngage Braze).
- Strong understanding of user behavior mobile app psychology and user experience (UX) principles.
- Excellent analytical and problemsolving skills with the ability to analyze data and draw actionable insights.
- SaaS Experience is preferred
- Strong communication and presentation skills.
- Experience with A/B testing experimentation and datadriven decisionmaking.
- Passion for mobile technology and a strong interest in user growth.
Technical Skills:
- Proficiency in using data analysis tools (e.g. Google Analytics Google Data Studio SQL).
- Experience with scripting languages (e.g. Python) is a plus.
- Familiarity with mobile app development SDK integration and MMPs
Additional Information :
If youre excited to embark on this journey with us to be part of an innovative team thats changing the game for small businesses we encourage you to apply. At mazeed we dont just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial wellbeing of small enterprises while advancing your own career. Your success is our success and together well reach new heights in the world of finance and accounting.
Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation comprehensive health coverage professional development opportunities worklife balance initiatives an inclusive company culture and performance bonuses and incentives. We prioritize the wellbeing and growth of our employees and strive to create a supportive and rewarding work environment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
