Digital Marketing Executive B2C- FTC 12 Months

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1700 airport lounges and travel experiences in 725 airports in 145 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

The role:

This role will be instrumental in developing and optimising multichannel customer acquisition campaigns for Priority Pass a marketleading brand in the airport ecosystem.
It is an ideal role for an experienced B2C marketing professional with experience in multichannel marketing who is looking to develop a wider marketing experience covering both online and offline activities.

You will support the Marketing Acquisition Manager in the execution and analysis of international campaigns covering digital affinity and online distribution channels such as Groupon and offline channels and will lead the email campaign activity.
The right person will have a combination of creative and analytical thinking that will drive continual improvements to customer acquisition campaigns and revenue.
You will enjoy working with a diverse group of people across the business in the UK Asia and the US. You will need to be highly organised and motivated with strong attention to detail to deliver successful campaigns within agreedupon schedules.
As part of a dynamic resultsdriven marketing team you will have exposure to a wide stakeholder base including senior business directors and external agencies.

Key Responsibilities:

Collaborating with crossfunctional teams and working across multiple platforms to brief the setup of customer acquisition campaigns including pricing/source codes URLs and landing pages to meet the agreed schedule.

Deliver regular reporting with interpretation of the results recommending change to exploit identified opportunities to optimise campaigns.

Manage the validation of Affiliate sales to support the Affiliate Agency

Help implement the test and learn plan across multichannel campaigns.

Writing creative briefs for campaign pages and collateral working with internal and external creative teams.

Manage daytoday relationships with Affinity Partners

Lead all aspects of the global email winback campaign activity briefing changes to the comms plan based on past performance.

Working with internal and external stakeholders to review marketing collateral with the ability to provide feedback that will ensure collateral meets our Brand Guidelines.

Manage the setup of POs and track marketing expenditure against the annual budget.

Support the Marketing Acquisition Manager and wider Marketing Team with ad hoc requests and marketing and administrative duties including marketing collateral management internal communications etc.

Skills and experience required:

• 23 years experience in marketing with exposure to digital campaigns.
• Proficient with analytical tools to track traffic and conversions.
• Handson experience with optimisation and testing activities.
• Creative thinker with an inquisitive mind able to solve problems.
• Strong interpersonal skills and a team player.
• Ability to analyse data and generate insights for decisionmaking.
• Proactive selfstarter but knows when to seek support.
• Up to date with market trends and able to apply findings.
• Comfortable with marketing software and platforms.
• Capable of multitasking and meeting tight deadlines.
• Experience with Microsoft Office 365 especially Excel.

Desirable (but not required):

• Knowledge of membership/loyalty programmes.
• Marketing qualification (IDM CIM) beneficial.
• Additional languages and experience in the travel sector a plus.
• Familiarity with Salesforce Marketing Cloud or marketing automation platforms.
• Experience with Adobe Creative Suite (InDesign Photoshop).
• Experience working with agencies.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.