Senior SEO Executive
Senior SEO Executive
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Job Description
At Trainline SEO is a vital channel within the Growth team. Were looking for a highly motivated and commercially minded Senior SEO Executive who can support and grow the Englishspeaking markets.
This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering crossdepartment support where needed.
The role requires applicants with a passion for Organic Search and learning who can generate and execute ideas for increasing the web presence of Europes leading independent train and coach platform.
Key Responsibilities
- Conduct thorough keyword research and use this to write and implement targeted updates to meta titles descriptions H1s and other onpage content changes to drive performance.
- Create and publish SEOoptimised editorialstyle content and landing page copy across various sections of the Trainline website in line with our brand tone of voice and style guide.
- Checking content and copywriting for local accuracy and effectiveness.
- Monitor evaluate and resolve technical bugs/errors that impact UX and search engine performance.
- Monitor competitor performance in local search engines and conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions.
- Help activate those opportunities by implementing onsite SEO optimisation and changes.
- Use a range of tools to monitor the SEO health of our website as well as analysing search engine and keyword performance to find valuable opportunities.
- Monitor the everevolving landscape of AI Search / Generative Engines formulating strategies to drive organic traffic from these new sources.
- Contribute to technical SEO optimisations at scale for example internal linking.
- Provide support to the SEO leadership team to deliver the business objectives.
- Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance.
Qualifications :
- Previous experience working in Enterprise SEO.
- Positive attitude growth mindset flexible and can work collaboratively.
- Understanding of traditional search engines and the algorithmic ranking factors; how search engines read index and value content.
- Starting to develop an understanding of Generative Engines and how SEO is expanding (GEO).
- Knowledge of optimisation of search engines tools to enhance brand visibility including schema markup.
- Previous experience executing Organic Search strategies.
- Skilled Microsoft Office user especially Excel.
- Basic knowledge in using analytics tools such as Google Search Console and Google Analytics and happy to learn working with new tools.
- Familiar with SEO tools such as STAT Screaming Frog SEMRush Botify and Ahrefs.
- Ability to devise creative SEO solutions across complex websites.
- Excellent written and verbal communication skills.
- Strong copywriter and contentsavvy.
- Experience with updating content via a CMS platform.
- Ability to manage target expectations and report on KPIs.
- Enjoys and is comfortable working in a fastpaced environment.
- Enthusiastic energetic and creative likes to bring ideas to the table.
- Analytical with a high attention to detail.
- Approachable selfstarter who is passionate for achieving results in the everchanging landscape of SEO.
- Resultsoriented with strong sense of ownership of projects and the ability to manage multiple deadlines.
Additional Information :
Why should you jump on board
We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform.
At Trainline we care about the wellness of our employees. We host puppy therapy sessions inoffice yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.
We regularly throw fun social events such as pub quizzes karaoke nights and our largescale Summer and Winter Festivals every year. Additionally we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.
We also hold companywide hackathons and our annual Trainline Tech Summit which provides Trainliners with an opportunity to stand up and share their story learnings or new skills with their colleagues in a safe environment.
Our flexifirst approach
We believe in the importance of a healthy worklife balance and the value of a flexible workforce. Our flexifirst approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces and thats why were proud to offer the best of both worlds. In practice this means inoffice attendance at least 40% of the time over a 12week period for all Trainliners. These inoffice days are typically team led to help us connect collaborate and create together.
Our Values
Think Big Were building the future of rail
Own It We care about every customer partner and journey
Do Good We make a positive impact
Travel Together Were one team
Interested in finding out more about what its like to work at Trainline Why not check out what our employees say about us on Glassdoor You can also find out more information by following us on LinkedIn or our Life at Trainline Instagram account.
We value open expression at Trainline we believe its the diversity of experience backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
