Lead Growth
Lead Growth
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Job Description
The pandas have embarked on an inspiring journey to serve Meal for Every Table. This adventure began in the bustling hub of our Delivery Heroes Vendor Partners Suppliers Pandamarts and Passionate Homechefs all united by the dream of delivering joy through delicious food & more. Together our pandas face challenges bring innovations and with unwavering determination and heart they strive to deliver Meal for Every Table.
Join us on our journey as we aim to connect with 25% of Pakistans population delivering more than just meals uplifting lives and driving positive transformation throughout the nation. Come onboard as a Lead Growth and play your part in the Marketing Domain.
On this journey you will report to Director Marketing.
Responsibility
Top line and Budget Management:
- Develop and manage the annual incentive budget ensuring optimal resource allocation and ROI tracking
- Continuously develop and optimize channel mix according to the objectives of the company
- Accountability for delivering top line OKRs in line with budget/targets
Growth Planning:
- Taking full ownership of customer base and its retention on platform
- Define and articulate a clear growth strategy aligned with business goals focusing on both shortterm and longterm objectives
- Identify key growth opportunities in target markets and segments ensuring alignment with the overall business strategy
- Forecasting monthly quarterly and annual Orders & GMV and taking all stakeholders onboard
360 Marketing:
- Leveraging marketing campaigns and GTMs that effectively communicate best offerings and value propositions.
- Lead marketing efforts along with region on performance marketing social media marketing demand growth CRM and partnerships.
- Develop and optimize multichannel marketing campaigns to drive customer acquisition conversion and retention.
- Lead pricing for the country and work with region to meet pricing targets and optimizing pricing as per local needs.
People Leadership and crossfunctional alignment:
- Build mentor and manage a highperforming growth team fostering a culture of collaboration creativity and accountability
- Provide guidance and direction in setting objectives and achieving marketing goals
- Work closely with the regional marketing team to develop and execute country strategy
- Work closely with the commercial teams across food and grocery businesses to meet business objectives
Qualifications :
- 57 years experience in similar role with expertise in CRM growth customer retention/acquisition customer lifecycle management
- Prior experience in ecommerce.
- Strong communication skills with the ability to communicate with regional global local stakeholders across departments
Additional Information :
What does your playfield look like
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate prioritize decide and deliver.
- We love what we do and we dont rest until our targets are achieved.. So if youre also someone who is driven until the dream is achieved come join us.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
