Software Product Marketing Manager - Auto Fleets SaaS Government
Software Product Marketing Manager - Auto Fleets SaaS Government
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4-6years
$ $ 115000 - 130000
1 Vacancy
Job Description
THE EMPLOYER: ABOUT RTS FLEET SOFTWARE
RTA was established in 1979 and is a certified Great Place to Work! Today over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performancedriven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently giving them the ultimate confidence to serve their communities reliably.
EMPLOYEE SUCCESS
We recognize as a family company that our success relies on our employees and we are grateful to have some of the very best! We believe in investing in our employees first and foremost. Culture: Humble Hungry and Smart
Are you passionate about understanding customers deeply and crafting stories that resonate Do you thrive on turning insights into impactful marketing strategies that drive results Do you believe great marketing goes beyond flashy campaigns and lies in creating meaningful connections between products and the people who use them Are you excited by the idea of being the goto expert for product positioning and launches Do you love collaborating across teams to bring ideas to life while empowering others to succeed If so keep reading...
The Marketing team at RTA is looking for a Product Marketing Manager. This person will play a critical role in driving the success of RTA s solutions by deeply understanding our market crafting compelling messaging and leading gotomarket strategies and enabling our teams to sell. The right team member will embrace curiosity storytelling and execution to elevate RTA s position as a leader in the fleet management space. They ll thrive in a collaborative environment own their role with confidence and work tirelessly to ensure that our customers government transit education waste management and food & beverage fleet managers parts clerks and automotive technicians get the tools and expertise they need to succeed. This isn t just a job; it s an opportunity to make an impact in an industry that keeps communities running.
Does this sound like your groove Apply now for>> Product Marketing
What We re Looking For
Someone who:
- Feels at home being a member of a healthy team. This means they aren t afraid to mix it up or be held accountable by the team and they are willing to hold others accountable as well. People with trust issues and insecurity need not apply. No seriously.
- Fully embraces team health and eliminating the 5 dysfunctions of a team (Patrick Lencioni)
- Will confidently own the product marketing manager role while seeking collaboration and buy in from others.
- Is willing to lift boxes clean floors and hold doors if that s what it takes to get something done.
- Thinks of themselves less while not thinking less of themselves.
- Understands the power and impact of their words and actions.
- Constantly looks for more: more to learn more to do and more opportunity.
- Loves to read learn grow and stretch themselves. Extra points if you ve read Obviously Awesome by April Dunford Influence by Robert Cialdini or anything from Seth Godin and Patrick Lencioni
Specifically for this job someone who is:
- Curious and Analytical Excels at digging deep into customer market and competitor insights to identify trends and opportunities.
- A Master Storyteller Crafts compelling audiencefocused messaging that aligns teams highlights product differentiation and attracts customers by the masses.
- A Strategic Executor Combines market knowledge and organizational alignment to launch impactful campaigns that drive acquisition and adoption.
- An Empowering Collaborator Builds content and tools that empower teams to effectively sell market and support the product.
Requirements
Key Results Areas (aka the Job Outcomes)
- Lift in marketing campaign performance tied to improved messaging
- Adoption of positioning frameworks sales decks and GTM collateral by sales marketing and customer success teams
- Reduction in sales cycle length and sales win rates
- Pipeline growth through partner campaigns and enablement
- Feature adoption usage upsell revenue goals
Apply now for>> Product Marketing
Detailed Duties List:
Research and Intelligence
- Customer Insights: Conduct qualitative research to deeply understand buyers/users and drive gotomarket strategies.
- Competitive Insights: Deliver continuous competitive intelligence to support product vision positioning and campaigns.
Positioning
- Collaborate across teams to refine our product positioning and messaging to be clear and compelling in our competitive market.
- Analyze productmarket fit for our ideal customer profiles to ensure we are focused in the right markets sharpen gotomarket strategies and align teams.
- Audit and update website content to ensure consistent differentiated product messaging and ensure we are marketing our best features benefits and use cases.
- Communicate the value of our partnerships/integrations to prospects and customers.
- Develop and publish product demo videos workflow videos and imagery to showcase RTA Fleet360 throughout our marketing efforts.
Product and Feature Launches
- Align and excite the organization for launches while defining success metrics with the Product team.
- Project manage the launch process marketing strategy and tactics with clear deliverables launch tiers and expectations for each.
- Enable upsell/crosssell campaigns to increase revenue from existing customers.
Enablement
- Coown channel partnerships activation strategies in 2024 to drive pipeline and revenue growth.
- Address sales feedback and provide content/tools to fill gaps in the sales cycle.
- Develop enablement content (storytelling assets buyer enablement) aligned to the sales process.
- Manage and track asset usage message delivery and market response to ensure effectiveness.
Benefits
- Unlimited PTO
- Generous Holiday Schedule
- Hybrid Work Environment
- Competitive Salary
- Medical Dental & Vision Insurance
- Life Insurance
- 401(K) Employer Match
Product Marketing, Market research, Competitive analysis, Marketing writing, Copywriting, Go-to-market
Education
Bachelors Degree
Employment Type
Full Time
