Senior Digital Manager
Senior Digital Manager
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Job Description
The Senior Digital Manager will be a key player in driving the digital media strategy with a primary focus on paid social within a performancedriven team KPId on subscriber acquisition. While the core remit centers on converting subscribers the inhouse media buying team also activates digital campaigns aimed at awareness and consideration.
In this role the Senior Digital Manager will lead a team of a Paid Social Planner and a Paid Social Executive ensuring the strategic planning execution and optimization of paid social campaigns. They will collaborate closely with the Paid Search & Programmatic Manager to align all digital strategies fostering a cohesive approach that prevents siloed execution and ensures all channels contribute to the broader business objectives.
Additionally the Senior Digital Manager will work alongside the Global Media Manager who coordinates global brand efforts across the brand and inhouse digital team. This collaboration is crucial in aligning ATL plans with alwayson digital campaigns minimizing wastage and ensuring that these efforts support and enhance subscriber acquisition goals.
The ideal candidate will bring a datadriven mindset to optimize performance while maintaining a creative approach to executing bestinclass digital media campaigns. A passion for Reality TV will further enable them to connect with the brands audience and drive impactful results.
Key Responsibilities:
- Budget management: Take full ownership of budget pacing tracking and management across all paid social platforms ensuring efficient use of funds including budgets from brand teams (global and local) executed by the inhouse team.
- Strategic liaison: Collaborate with team leads and other departmental specialties to implement strategies that align with the businesss subscriber acquisition and reach goals fostering a unified approach across channels.
- Leadership by example: Lead the team in the handson setup and execution of paid social strategies setting a high standard for account hygiene attention to detail and ongoing optimizations to maximize campaign performance.
- KPI development: Establish clear benchmarks and KPI definitions for paid social performance ensuring the team understands what success looks like on each platform and within the business context.
- Campaign oversight: Guide the management and optimization of campaigns across various paid social channels to ensure efficiency and goal delivery maintaining a balance between strategic direction and team autonomy.
- Process automation: Collaborate with data science product creative and analytics teams to automate processes enhancing agility efficiency and the adoption of new advertising products.
- Tactical recommendations: Work with the team to proactively identify tactical opportunities that align with marketing and business goals ensuring recommendations are datadriven and strategic.
- Crosschannel collaboration: Foster a comprehensive understanding of paid search programmatic and the broader digital landscape to enhance campaign planning and execution for both acquisition and awareness purposes.
- Reporting and insights: Ensure the production of accurate accessible reports that provide actionable insights supporting the team lead with ongoing performance monitoring and decisionmaking.
- Knowledge sharing: Facilitate training and the sharing of best practices within the team and the wider marketing department supporting the professional development of less experienced team members.
- Vendor relations: Act as the primary point of contact for key vendor stakeholders maintaining strong productive relationships to ensure support and innovation in campaign execution.
Qualifications :
Basic Requirement:
- Strong communication skills with the ability to convey performance results and strategic insights to stakeholders across different departments and levels.
- Proven expertise in budget management and financial planning ensuring efficient use of resources and maximization of ROI.
- Analytical mindset experienced in working with large datasets to identify trends extract insights and translate findings into actionable recommendations.
- Performancedriven with extensive experience in CPAfocused campaigns while also understanding the balance with brand awareness initiatives.
- Handson experience with conversion tracking bid management systems and optimization techniques across multiple paid digital platforms.
- Indepth knowledge of digital media planning and execution including an understanding of attribution and mixmodelling and how to inform crosschannel marketing decisions.
- Proven ability to lead by example fostering a culture of datadriven decisionmaking and continuous testing learning and improvement within the team.
- Track record of translating highlevel strategies into tactical plans that achieve measurable results.
- Excellent organizational skills capable of managing multiple projects simultaneously while maintaining a focus on priorities and deadlines.
- Minimum of 3 years experience in a paid social role either on the media agency side or clientside within industries such as Media & Entertainment or SVOD.
- Bachelors degree in marketing or a related field or equivalent professional experience.
Highly Desirable:
- Experience within SVOD/OTT platforms.
- Familiarity with marketing strategies targeted at millennial audiences.
Additional Requirements:
- Eligible to work in the UK
- English proficiency
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
