Socail Media Executive
Socail Media Executive
Posted on :
22-01-2025
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1 Vacancy
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Job Description
- Content Creation: Develop engaging creative and visually appealing social media content (graphics videos and posts). Social Media Management: Schedule and publish posts across platforms (Facebook Instagram YouTube LinkedIn TikTok etc.).
- Performance Tracking: Analyze and report on the performance of social media campaigns using analytics tools.
- Trend Research: Stay updated on industry trends social media algorithm changes and emerging platforms.
- Campaign Planning: Assist in brainstorming and executing social media campaigns to increase engagement and followers.
- Paid Social Media Ads: Set up and monitor paid social media campaigns optimizing for reach engagement and conversions.
- Performance Analysis: Track measure and report campaign performance (CPC CTR CPL and ROAS) using analytics tools like Meta Ads Manager and Google Analytics.
- Ad Copywriting: Write compelling ad copies and headlines tailored to drive clicks and conversions.
- Competitor Research: Analyze competitors ad strategies to identify trends and opportunities for improvement.
- Hashtag & SEO Optimization: Research and implement effective hashtags and keywords to improve discoverability.
- Competitor Analysis: Monitor competitors social media activities to identify opportunities and areas for improvement.
- Crisis Management: Handle negative comments or PR issues professionally and in line with company policies.
- Tool Proficiency: Use tools like Hootsuite Buffer Canva and other social media management platforms effectively.
- GoalOriented: Meet KPIs such as follower growth engagement rates and website traffic from social media.
Requirements
Skills and Qualifications:
- Bachelor s Degree in business administration marketing or relevant field.
- 12 years of experience as a Social Media Executive or similar role.
- Strong understanding of major social media platforms including their algorithms and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make datadriven decisions.
- Creativity and a keen eye for asthetics and detail.
- Knowledge of SEO digital marketing and branding principles is a plus.
- Bachelors degree in Marketing Communications or a related field is preferred
Benefits
- Competitive salary
- Opportunity to work with a dynamic team in a forwardthinking organization.
- Professional development and growth opportunities.
Digital Campaign Management: Develop, execute, and manage digital marketing campaigns with a strong focus on Google Ads, PPC campaigns, META campaigns, etc. Social Media Strategy and Engagement: Develop and evolve social media strategies that drive engagement, revenue, and brand follower-ship across platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok. Market Research and Analysis: Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies to update campaign strategies. Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, developers, and others, to ensure cohesive and effective digital marketing strategies that align with overall business goals. Advertising Budget Management: Manage advertising budgets, allocate resources effectively, and optimize campaign spending to achieve desired outcomes and maximize ROI. Performance Measurement and Optimization: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and optimising strategies based on insights. Innovative Growth Strategies: Brainstorm and implement new and creative growth strategies to increase market reach, enhance customer engagement, and drive revenue. A/B Testing and Experimentation: Plan, execute, and measure experiments and conversion tests to optimize campaign effectiveness and user experience. Customer Journey Analysis: Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints, identifying opportunities for improvement. Emerging Technology Evaluation: Stay updated on emerging digital marketing trends and technologies, providing thought leadership and recommendations for their adoption where appropriate.
Education
Expertise in managing social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok In-depth knowledge of Google Ads, PPC campaigns, and other paid advertising platforms Strong analytical skills with experience in market research and data-driven decision making Demonstrated ability to collaborate with cross-functional teams and manage complex projects Proficiency in using marketing and analytics tools (e.g., Google Analytics, SEMRush, etc.) Excellent communication and leaders
Employment Type
Full Time
Key Skills
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