Sr Director of Marketing - Remote
Sr Director of Marketing - Remote
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As the Snr Director of Marketing you will be a key leader reporting to the COO and sitting on the executive team. You may be a rising Director or a newer VP that still loves to get their hands dirty and would relish an opportunity to build and lead a small but mighty Marketing department while growing your strategic acumen over time. You re passionate about building a high performing collaborative team and savvy at building the operations needed to accelerate demand and growth. You will be responsible for full funnel DTC programs and media strategies that drive brand awareness consideration and preference throughout the buyer s journey.
Of critical importance to this role is the ability to leverage data. You will need to make datadriven decisions that ensure short and longterm goals supporting customer satisfaction brand loyalty and financial objectives. You can explain the logic of these decisions clearly building consensus within the organization and enabling the Marketing team to leverage data in their roles.
In addition you will be responsible for recruiting and developing talented marketing professionals in addition to frequent collaboration with Sales Customer Success and Product to ensure we bring accurate yet engaging messaging and experiences to the market.
Responsibilities
- Lead the strategy planning and execution of DTC marketing campaigns to generate interest and leads
- Manage and invest the marketing budget with an owner s mindset
- Collaborate with senior leadership Sales Marketing and external partners to develop and deploy comprehensive multichannel marketing plans that are designed to educate attract and engage potential customers
- Manage gotomarket planning and execution including leading pricing packaging creative execution and messaging strategies with Sales and eLearning teams.
- Integrate sales enablement into the marketing process ensuring cohesion and excellence throughout the buyer s journey.
- Build inspire lead and champion a highperforming marketing organization that delivers against KPIs.
- Develop KPIs and set clear expectations in support of employee performance review that balances career and skill development with recognition and accountability.
- Be curious about AI applications in Marketing and able to guide the adoption of new technologies.
- Be accountable for improving internal and external communications.
- Build a culture of safety integrity empowerment and stewardship; effectively convey Achieve Test Prep as a brand worthy of customer trust.
- Experiment early and often to understand the impact of new ideas and scale what works
- Learn and deploy best practices that ensure we stay at the cutting edge of media strategy planning execution
- Lead the development of new channel marketing strategies and programs.
- Develop a customer segmentation framework and utilize segmentation to identify growth opportunities.
- Make strategic and tactical recommendations to improve website design and performance
- Manage our brand and reputation across all media channelsOversee generation of monthly and quarterly KPI reports summarising spend and results
- 7 or more years of marketing experience with a minimum of 2 years leading highperforming marketing teams
- Prior success in DTC channels with a deep understanding of digital marketing and ecommerce
- Highly proficient with martech & marketing automation to scale execution
- Strong brandbuilding experience tied back to overall financial targets and company performance
- Experience in product marketing (messaging product launches strategy etc.)
- Expert knowledge of metrics that measure marketing effectiveness and able to leverage them to drive decisionmaking
- Excellent communicator and crossfunctional collaborator
NOTICE: It is essential to attempt the prescreeners provided during the application process. Applications lacking completed prescreeners will not be taken into consideration for this position.
Job Details
Type: FullTime
Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM 5:00 PM EST business day.
ABOUT ACHIEVE TEST PREP
We believe our employees empower our company and are the reason behind our success. We are the nations largest educational consultant and test prep center specializing in creditbyexamination degree paths headquartered in Wayne New Jersey.
Most working adults struggle to overcome the many obstacles associated with obtaining their college degree. Achieve acts as a counsellor advocate and partner helping students achieve their degree in less time with less effort and for less money by utilising an alternative path to earning college credit known as the creditbyexamination process. Achieve helps students bypass all of the busywork associated with taking certain college courses the traditional way by instead passing just one testout exam. While our creditbyexamination programs can shorten the path to any degree at virtually any college the field where we have the most significant impact is the nursing profession.
Employee engagement and development is one of the keys to our success at Achieve! Embracing a workfromhome model for the entire company all employees enjoy a better worklife balance through flexible work schedules. We are dedicated to fostering an inclusive workplace where diversity is celebrated and equal opportunity is the cornerstone of our culture.
Verify and update start dates for classes. Schedule tutoring sessions according to instructor schedules. Monitor lessons to evaluate appropriate start and end times. Assist in queries related to the Learning Management System (Moodle) Respond to and handle complaints and concerns related to eLearning. Provide effective chat support with strong communication abilities. Execute schedule coordination tasks as assigned. Offer dedicated support to both instructors and customers, ensuring a positive experience. Collaborate closely with the Customer Service team to manage inquiries related to exams and courses. Assist curriculum team in feedback on course materials (and if you are creative you can even get in the mix!)
Education
Bachelor's degree in Business, Marketing, or a related is a plus
Employment Type
Full Time
Company Industry
Higher Education / Education / Professional Training and Coaching / Education Administration Programs
