Digital Marketing Manager ZR680JOB

• Lead the development and execution of a comprehensive digital marketing strategy aligning all channels and initiatives with business objectives to generate highquality leads.
  
• Drive performance marketing efforts by managing paid media campaigns across platforms such as LinkedIn Google Meta and others optimising them to maximise ROI and lead quality.
  
• Oversee media buying efforts ensuring effective and strategic ad placements to boost brand visibility and drive conversions across all relevant platforms.
  
• Manage the full lifecycle of digital marketing campaigns from initial concept execution and A/B testing to ongoing optimisation and performance analysis.
  
• Implement advanced technical SEO strategies enhancing site architecture improving search engine rankings and increasing organic traffic.
  
• Optimise email marketing campaigns by leveraging audience segmentation data insights and automation tools to drive engagement and conversions.
  
• Direct website management and continuous improvement efforts to ensure optimal user experience lead capture and alignment with overall marketing objectives.
  
• Experiment with emerging digital marketing channels tactics and tools based on market research and performance data identifying new opportunities for growth.
  
• Mentor and develop the digital marketing team fostering skill development in key areas such as paid media SEO email marketing and website optimisation.
  
• Analyse and report on the performance of all digital marketing efforts utilising data to refine strategies inform decisionmaking and continuously improve results.
  
• Collaborate with crossfunctional teams (content creative sales) to ensure digital marketing initiatives are integrated effectively into broader business strategies.
  
  

Requirements

• Digital Marketing Leadership Experience: Minimum 15 years in digital marketing with at least 10 years in a digital marketing leadership role managing multichannel strategies and highimpact paid media campaigns.
  
• B2B and International Market Expertise: Proven experience in managing B2B brands preferably in the BPO industry with a strong track record of running successful campaigns targeting international markets (particularly Australia and North America).
  
• Expertise in Paid Media & Media Buying: Demonstrated success in optimizing paid media campaigns across platforms such as LinkedIn Google and Meta as well as leading media buying efforts to maximize ROI and lead quality.
  
• Technical SEO & Performance Marketing Mastery: Indepth knowledge of technical SEO SEM CRO (Conversion Rate Optimization) and website optimization with a proven track record of improving organic search rankings website performance and lead conversions.
  
• Handson & Highly Technical: Must possess a strong technical foundation with the ability to personally handle digital advertising SEO analytics and automation tools. This ensures the ability to lead by example provide sound recommendations and effectively guide direct reports.
  
• Hybrid of Technical & Creative Thinking: A strategic thinker with a strong ability to blend datadriven decisionmaking with creative problemsolving ensuring highperforming marketing campaigns.
  
• Email Marketing & Automation Experience: Extensive experience in email marketing strategy automation segmentation and personalization leveraging tools such as HubSpot Mailchimp and ActiveCampaign to drive conversions.
  
• Analytical & DataDriven: Proficiency in analyzing performance metrics optimizing campaigns and using analytics tools (Google Analytics Looker Studio Tag Manager) to drive continuous improvement.
  
• Leadership & Mentorship: Proven ability to mentor and develop digital marketing teams with a focus on performance marketing SEO paid media and technical optimization.
  
• Excellent Communication & Collaboration Skills: Strong verbal and written communication skills for crossfunctional collaboration stakeholder management and presenting insights to leadership teams.
  

Benefits