Marketing Strategist
Marketing Strategist
Posted on :
04-02-2025
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1 Vacancy
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Job Description
About the Role
We are seeking a resultsdriven Marketing Strategist with a strong focus on lead generation for an HR consultancy. The ideal candidate should have a strong background in experience developing and executing digital marketing campaigns that attract and convert potential clients. This is a parttime/contract role with flexible working hours.
Key Responsibilities:
- Develop and execute lead generation strategies through digital marketing campaigns.
- Optimize and manage paid advertising (Google Ads LinkedIn Ads Facebook/Instagram Ads etc.) to drive qualified leads.
- Implement and monitor SEO and content marketing strategies to enhance online visibility.
- Oversee and manage social media accounts ensuring consistent engagement and growth.
- Create compelling email marketing campaigns for both potential clients and job seekers.
- Utilize data analytics tools (Google Analytics HubSpot etc.) to track measure and optimize campaign performance.
- Develop landing pages lead magnets and marketing funnels to enhance conversion rates.
- Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
- Stay uptodate with digital marketing trends and best practices to ensure continuous innovation.
Core Deliverables
1. Lead Generation & Revenue Growth
- Generate 500 highquality inbounds leads per month for HR services.
- Support the sales team in closing 10 contracts per month through digital channels.
- Contribute to company annual revenue target by executing targeted digital campaigns.
- Run conversionoptimized paid ads on LinkedIn Google and Meta.
- Develop an automated lead muturing system to increasing conversion rates.
2. Brand Authority & Thought Leadership
- Position People & Partners as the #1 HR consulting firm in Ghana & internationally.
- Create & distribute 10 case studies success stories and client testimonials annually.
- Secure 5 PR features/interviews in top HR business and industry publications.
- Establish People & Partners executives as LinkedIn thought leaders with viral content.
- Grow LinkedIn page to 50K engaged followers by December 2025.
3. Content Strategy & Digital PR
- Develop a highimpact content calendar for blogs LinkedIn email and social media.
- Publish 4 highvalue blog posts per month on HR trends case studies & expertise.
- Create engaging video content (success stories interviews HR insights).
- Manage weekly LinkedIn newsletters & HR industry insights.
- Optimize SEO & drive organic traffic through strategic content & backlinking.
4. Paid Advertising & Performance Marketing
- Launch & manage datadriven ad campaigns on Google Ads LinkedIn & Meta.
- Optimize costperlead (CPL) & customer acquisition cost (CAC) to maximize ROI.
- Run A/B testing & conversion rate optimization (CRO) for lead pages.
- Track & analyze campaign performance to refine marketing strategy.
- Increase email list by 10K new highquality subscribers through targeted campaigns.
5. Partnerships & Community Growth
- Establish 5 strategic partnerships with HR business and media influencers.
- Launch the Apricot Program to strengthen relationships with key partners.
- Grow engagement in a new HRfocused community/forum for thought leadership.
- Drive email marketing & automation for client retention and referral growth.
Requirements
- Proven experience as a Digital Marketing Manager/Strategist in a B2B setting preferably in Recruitment or HR Services.
- Strong knowledge of SEO PPC social media marketing email marketing and content marketing.
- Experience with CRM and marketing automation tools (HubSpot Zoho etc.).
- Ability to create and implement effective lead generation strategies.
- Excellent analytical skills and experience using Google Analytics or similar tools.
- Familiarity with LinkedIn outreach and automation tools.
- Certification in Google Ads HubSpot or Digital Marketing is a plus.
- Knowledge of B2B marketing and employer branding.
- Strong written and verbal communication skills.
- Ability to work independently with minimal supervision.
- Creative mindset with a datadriven approach to marketing.
Employment Type
Full Time
Company Industry
Key Skills
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