Senior Brand Manager Gastroenterology
Senior Brand Manager Gastroenterology
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Job Description
Scope
Lead and define the Brand Strategy coordinating the Marketing Team according to global and local processes and procedures.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoring
Monthly performance analysis
Brand S&OP preparation
1year Financial Plan & LongRange Plan.
Analysis to Insights
Responsible for:
Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
- Lead the development of the Brand & Functional Plan coordinating the inputs of all Brand/InField Team members in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.
Marketing Mix Optimization
- Ensure & coordinate the implementation of all activities related to the Functional Plan
- Provide an innovative and patientcentric mindset and a multistakeholders approach to meet strategic Brand objectives.
Effective Engagement
- Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Coordinate the execution of the InField team excellence main processes and ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
- Leverage on strong relationships with international and local internal stakeholders
- Demonstrate comprehensive understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with InField Team.
Main Stakeholders
- External: Patients Health Care Professionals Key Opinion Leaders agencies (MR PR digital)
- Internal: Infield teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Qualifications :
Skills and Experience:
Degree level education (or equivalent) preferably Life Sciences or Economics
Minimum 57 years of relevant experience with proven track record of success within Biotech/Pharma
Strategic Thinking mindset
Leadership; Coaching
Solid working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing
Preferred
People manager experience
Infield Experience
knowledge within specialized therapeutic area
Product launch management support
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
