Sales Manager

Roles and responsibilities

Responsible to set, and deliver the approved targets, with and through the team, monitoring achievements & interfering when needed.

Job Duties Include But Are Not Limited To

• Prepares action plans by himself as well as by team for effective search of sales leads and prospects for business development..
• Achieve the desired sales target/budget set by Management.
• Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Initiates and coordinates development of action plans to penetrate new markets.
• Conducts one-on-one review meeting with all Key Account management to build more effective product displays
• Provides timely feedback to senior management regarding performance of department with respect to overall sales and suggest remedies for deficiencies.
• Provide timely, accurate pricing strategy / promotional campaign to compete in market
• Follow up on pricing and approval of various agencies/departments in and outside the company for new product listing or promotions.
• Maintains accurate records of all pricings, sales, and activity reports.
• Controls expenses to meet budget guidelines.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Monitors and controls level of credit in the market.
• Monitors & controls stock returns and destruction of stocks.
• Reacts to consumer/customer complaints.
• Recruits, tests, and hires sales teams based on budgeted position vacancy.
• Responsible for the performance and development of the Sales Team.
• Understand training and development needs of the department, and provide insight for the improvement of the manpower to the management.
• Assists in the development and implementation of marketing plans as needed.
• Participates/suggests in group discussion for annual marketing plans.
• Ensures timely implementation of POS/Advertisement material in market.
• Ensures that company assets are not misused/abused.
  

Required Qualification

Education: Bachelor's degree, preferably in Business management or MBA

Work Experience: Minimum 10 years within FMCG experience is required, of which at least 3 must be in managerial capacity.

Desired candidate profile

1. Sales Strategy Development

• Sales Planning: Developing and implementing effective sales strategies to meet the company’s sales objectives and targets.
• Market Research: Analyzing market trends, customer behavior, and competitor activities to identify new business opportunities and areas for growth.
• Target Setting: Setting realistic and measurable sales targets for the team, ensuring alignment with company goals and market potential.

2. Team Leadership and Management

• Sales Team Leadership: Leading, motivating, and mentoring a team of sales representatives to achieve their individual and collective sales targets.
• Coaching and Training: Providing ongoing coaching and training to improve the team’s product knowledge, sales techniques, and customer engagement strategies.
• Performance Monitoring: Monitoring individual and team performance, providing feedback, and conducting regular performance reviews.
• Conflict Resolution: Addressing any conflicts or issues within the sales team in a constructive and professional manner.

3. Sales Target and Quota Management

• Achieving Sales Goals: Ensuring the team meets or exceeds sales quotas, targets, and KPIs (Key Performance Indicators) on a regular basis.
• Forecasting and Reporting: Providing accurate sales forecasts and reports to senior management to track team performance and identify areas for improvement.
• Incentive Programs: Designing and implementing incentive programs to motivate the sales team and reward top performers.

4. Customer Relationship Management

• Building Strong Relationships: Developing and nurturing long-term relationships with key clients and prospects, ensuring high levels of customer satisfaction and loyalty.
• Customer Retention: Identifying opportunities to improve customer retention through regular follow-ups, after-sales support, and tailored solutions.
• Client Meetings: Leading meetings with important clients, negotiating contracts, and ensuring that customer expectations are met.
• Issue Resolution: Addressing any client complaints or concerns promptly and effectively to maintain a positive relationship and prevent churn.

5. Sales Process Optimization

• Sales Process Development: Creating, streamlining, and optimizing sales processes to improve efficiency, from lead generation to closing deals.
• CRM Utilization: Leveraging Customer Relationship Management (CRM) software to track leads, opportunities, and sales activities, ensuring data accuracy and proper follow-up.
• Sales Training: Ensuring the team is well-equipped with the tools, resources, and knowledge necessary to excel in their roles.