Sr Analyst Content Analytics

Our DirecttoConsumer (DTC) portfolio is a powerhouse collection of consumerfirst brands supported by media industry leaders Comcast NBCUniversal and Sky. When you join our team youll work across our dynamic portfolio including Peacock NOW Fandango SkyShowtime Showmax and TV Everywhere powering streaming across more than 70 countries globally. And the evolution doesnt stop there. With unequalled scale our teams make the most out of every opportunity to collaborate and learn from one another. Were always looking for ways to innovate faster accelerate our growth and consistently offer the very best in consumer experience. But most of all were backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

Working on Peacocks Advanced Content & Strategic Analytics team you will leverage a wide spectrum of data to supply and advise key Peacock and NBCUniversal content decisionmakers and stakeholders.  You will influence the acquisition programming and merchandising of content as well as other key strategic business initiatives.  With a catalogwide purview you will have the opportunity to shape the direction of Peacocks content strategy by providing clear and objective insights and recommendations. Your work will help us to identify trends evaluate the performance of content and provide prescriptive analytics to the business.  This role requires a deep understanding of the media landscape and an ability to translate complex data into actionable insights & strategies.  Collaboration is key in this role and you will work closely with Data Science Consumer Insights and other Content Analytics teams to ensure all key perspectives are integrated into our storytelling. Your ability to communicate findings clearly and persuasively will be essential in how we help the business push toward its goals. 

Key Responsibilities: 

• Query and analyze complex datasets to develop content insights and provide performance updates that drive programming and strategic decisions.

• Be the sourceoftruth for performance of all content on Peacock our evolving KPIs and how our customers watch and engage with the platform with a title/brand/franchise lens 

• Partner closely with key business stakeholders and teams (e.g. Content Acquisitions Film Studios Editorial/Merchandising teams) to define business needs craft an analytics approach and develop appropriate data solutions    

• Generate adhoc analyses to answer critical and timesensitive business questions and identify areas of strategic opportunity. 

• Synthesize complex analyses KPIs and concepts into digestible presentations for a variety of audiences including key stakeholders and exec. Leadership 

• Support the development and maintenance of a variety of content performance focused dashboards that will be utilized in key decision making across NBCU. 

• Research and test new tools and products for team use i.e. AI generative meta data dashboard building UIs data querying products. 

• Assist in creating product documentation including user guides and data and metric dictionaries. 

• Stay up to date on competitors and new content to accurately compare and identify content for analysis.

• Help contribute to a diverse equitable and inclusive work culture at Peacock

Qualifications :

• 2 years of experience working in analytics data visualization roles and a proficient storyteller 

• Experience with SQL BigQuery and/or Data Bricks; additional programming languages used for data analysis (i.e. Python R) is a plus 

• Proficiency in turning complex analyses into PowerPoint Presentations  

• Experience with Tableau (or other data visualization software) 

• Excellent analytical problemsolving and decisionmaking skills. 

• Exceptional communication and project management skills. 

• Experience with statistical modeling and/or advanced data science techniques is a plus 

• Experience with Nielsen Data and Adobe Analytics is a plus 

• Bachelors degree in Business Analytics Data Science Computer Science Statistics Mathematics Economics or other relevant quantitative fields 

• Professional team player with an aptitude and willingness to learn 

• Strong sense of curiosity accountability and ability to execute projects of all sizes with vision & purpose 

• Passionate and knowledgeable of the Entertainment industry and a familiarity with NBCU programming 

Additional Requirements:

Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85000$105000 

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