Hub BU Head of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
- Responsible to reflect the BU requirements in the overarching planning & execution of the User Journey Management Lifecycle (Orchestration lead via cross BU MK) to ensure holistic
- implementation of BU specific topics (focus on Marketing Concept) in countries across the entire user journey
- Activate or collaborate to the activation of online and offline touchpoints (depending on TP)
- Ensure the local budget (CBudget and others) is allocated along the user journey optimizing ROIs
- Execute and monitor implementation (if required develop) of growth measures (Key Growth Drivers) focus particular on successful implementation & execution of marketing concepts in the country according to REACT framework
- Collaborate with Sales regional BU and xBU teams and other local BU marketing teams in order to achieve commercial targets and a holistic user journey
- Lead User Journey Management team in CSOs
Qualifications :
EDUCATION
- University degree
- Good English
EXPERIENCE
- Proven experience (>5 years) in marketing and sales with a focus on implementation and execution.
- Leadership experience
SKILLS
- Very good Marketing knowhow along all Ps
- High expertise in branding and good understanding of UX related to
- information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline retail and communocation
- landscapes
- Operational experience in marketing
- passion in execution
- Right communication skills to make topic understood in the broader
- context of Marketing Sales and User journey management
- Analytic and negotiation skills
- UX and Agile working methods
- Teamplayer
- Lead based on data
- Result oriented
- Strong user centered approach
- Strong digital mindset
- Data based: thinks systematically translates insights into action
- Self responsible
- Willingness to learn and grow
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
