Hub BU Head of Marketing
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
لم يكشف
لم يتم الكشف عن الراتب
1 وظيفة شاغرة
الوصف الوظيفي
- Responsible to reflect the BU requirements in the overarching planning & execution of the User Journey Management Lifecycle (Orchestration lead via cross BU MK) to ensure holistic
- implementation of BU specific topics (focus on Marketing Concept) in countries across the entire user journey
- Activate or collaborate to the activation of online and offline touchpoints (depending on TP)
- Ensure the local budget (CBudget and others) is allocated along the user journey optimizing ROIs
- Execute and monitor implementation (if required develop) of growth measures (Key Growth Drivers) focus particular on successful implementation & execution of marketing concepts in the country according to REACT framework
- Collaborate with Sales regional BU and xBU teams and other local BU marketing teams in order to achieve commercial targets and a holistic user journey
- Lead User Journey Management team in CSOs
Qualifications :
EDUCATION
- University degree
- Good English
EXPERIENCE
- Proven experience (>5 years) in marketing and sales with a focus on implementation and execution.
- Leadership experience
SKILLS
- Very good Marketing knowhow along all Ps
- High expertise in branding and good understanding of UX related to
- information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline retail and communocation
- landscapes
- Operational experience in marketing
- passion in execution
- Right communication skills to make topic understood in the broader
- context of Marketing Sales and User journey management
- Analytic and negotiation skills
- UX and Agile working methods
- Teamplayer
- Lead based on data
- Result oriented
- Strong user centered approach
- Strong digital mindset
- Data based: thinks systematically translates insights into action
- Self responsible
- Willingness to learn and grow
Remote Work :
No
Employment Type :
Fulltime
نوع التوظيف
دوام كامل
