INRBINUser Online ManagerWebshop Marketing Manager
INRBINUser Online ManagerWebshop Marketing Manager
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Job Description
Responsible for the development and implementation of the D2C marketing strategy for Asia Pacific and Africa incl. guardrails and in line with PTs marketing guidelines for PRO & DIY
Lead develop and evolve the D2C marketing strategy and supporting material (e.g. toolkits briefs and messaging frameworks)
Responsible for all Launch and Product related activities and creates specific promotions SKUs and offerings for Users
Ownership of Value Propositions of the D2C Channels including continuous research of User Needs and Competitor VPs
Develop monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies
Create Paid Media and Advertising Strategy to continuously improve customer engagement and to drive traffic and conversion to the D2C stores
Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses
Ensure that all regional D2C marketing communications are in line with BUowned brand guidelines and global D2C marketing guidelines
Track and analyze user behavior over the customer life cycle
Manages postpurchaseexperience improvements and is responsible for 1to1/ CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership
Qualifications :
BE MBA (Preferred)
Any graduate with Masters
Overall 5 to 10 yrs of experience with 35years of relevant experience
Additional Information :
Profound knowledge in marketing and branding area
Profound know how and experience on digital marketing (SEA SEO etc)
Good understanding of eCommerce operation
Fan of online shopping
A good team player
Attention to details & committed to timely execution (specially during campaigns)
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
