Paid Media Specialist
Paid Media Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Paid Media Specialist
Location: Remote (Preferred: South Africa Latin America)
Work Hours: 46 hours overlap with Eastern Time Zone (9 AM–5 PM ET)
Salary: Competitive based on experience
About Us
We are a growing digital marketing agency specializing in SEO website development/design and paid media for real estate investors. While our website is under development we’ve built our client base primarily through referrals. Approximately 40% of our clients are real estate investors but our expertise spans various industries.
We’re looking for a Paid Media Specialist to join our team. This role will focus on paid media management (75%) with additional support in digital marketing and SEO (25%).
Key Responsibilities
-
Paid Media Management (75%):
- Strategize launch and optimize Google Ads campaigns ensuring optimal performance and ROI.
- Manage ad campaigns on Facebook Ads and TikTok Ads as needed.
- Monitor campaign budgets KPIs and performance metrics providing actionable insights for improvement.
- Analyze data from Google Analytics 4 (GA4) to inform ad strategy and performance optimization.
-
Digital Marketing Support (25%):
- Assist with basic SEO strategies including keyword research and onpage optimization.
- Collaborate on website updates to enhance user experience and SEO performance.
- Prepare performance reports combining data from paid media campaigns and SEO initiatives.
-
Team Collaboration:
- Participate in weekly team meetings (typically Thursdays at 10 AM ET).
- Communicate effectively with internal and external stakeholders.
Requirements
-
Paid Media Expertise:
- Proven experience managing Google Ads campaigns (primary focus).
- Experience with Facebook and TikTok Ads is a plus.
- Strong understanding of key metrics such as CTR CPC CPA and ROI.
-
Digital Marketing Skills:
- Familiarity with SEO tools like Ahrefs SEMrush or Moz.
- Basic understanding of website CMS platforms like WordPress.
- Knowledge of Google Analytics 4 (GA4) is highly beneficial.
-
General Qualifications:
- Excellent analytical skills and attention to detail.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Ability to work independently while maintaining team collaboration.
Preferred Candidate Locations
- South Africa (preferred) or Latin America
Work Hours
- Flexibility in exact working hours with a required 46 hours overlap with Eastern Time Zone (9 AM–5 PM ET).
What We Offer
- Flexible remote work environment.
- Opportunity to grow with a fastmoving clientfocused digital marketing agency.
- Collaborative and supportive team culture.
Employment Type
Remote
Company Industry
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
