Senior Marketing Tracking Analyst
Senior Marketing Tracking Analyst
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Job Description
We are Gemma Analytics: a Berlinbased company specializing in generating insights in highperformance data infrastructure. Gemma was founded in early 2020 by two data enthusiasts. Ever since we have helped over 70 companies to become more datadriven and successful. We have a fun honest and inclusive work environment. We are always looking for dataminded people we can learn from.
Tasks
About the Job
At Gemma Analytics we help clients become more datadriven by leveraging data to drive smarter marketing strategies and optimize business performance. As a Marketing & Tracking Analyst youll not only work with marketing data but also dive into the engineering side of analytics enabling more sophisticated and actionable insights. Youll collaborate crossfunctionally with client stakeholders and our internal data specialists to ensure that tracking analytics and reporting are efficiently set up to maximize the value of data across campaigns. This role gives you the opportunity to tackle complex problems while helping startups and SMEs make wellinformed datadriven decisions.
Responsibilities
- As we are toolingagnostic you will touch on multiple technologies and understand the ins & outs of what is currently possible in the data landscape
- Implement and optimize tracking setups across web and app environments ensuring accurate data capture for marketing performance analysis
- Develop and optimize marketing attribution models customer segmentation strategies and other analytical methods that improve campaign performance
- Collaborate and connect with domain experts to solve data and tracking obstacles in various industries
- Develop advanced data reporting and visualizations
- Apply data modeling methodologies and contribute to a robust data platform for our clients
Requirements
You are someone who loves working with marketing and tracking data and is eager to learn and grow within the field of analytics engineering.
Besides that we are looking for the following:
- Experience with SQL and relational databases
- At least 3 years of experience in marketing analytics or performance marketing with a proven track record in analysing and optimizing campaigns
- Strong experience with tracking tools especially GA4 and the ability to implement and optimize tracking for both web and app environments
- Fluency in English
- Optional: Handson experience with data visualization tools such as Tableau Power BI or similar to communicate insights clearly to nontechnical stakeholders
- Optional: Experience with one or more programming languages (Python preferred)
- Optional: Experience with managing stakeholder relationships in projects
Benefits
You are someone who loves working with marketing and tracking data and is eager to learn and grow within the field of analytics engineering.
Besides that we are looking for the following:
- Experience with SQL and relational databases
- At least 3 years of experience in marketing analytics or performance marketing with a proven track record in analysing and optimizing campaigns
- Strong experience with tracking tools especially GA4 and the ability to implement and optimize tracking for both web and app environments
- Fluency in English
- Optional: Handson experience with data visualization tools such as Tableau Power BI or similar to communicate insights clearly to nontechnical stakeholders
- Optional: Experience with one or more programming languages (Python preferred)
- Optional: Experience with managing stakeholder relationships in projects
How youll get here
- CV Screening
- Phone/Coffee/Tea Initial Conversation
- Hiring Test
- Interviews with 23 future colleagues
- Reference calls
- Offer Hired
Looking forward to your application :)
Employment Type
Full Time
