Association Marketer
Association Marketer
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Responsibilities:
- Support all aspects of demand generation strategy for execution including webinars email campaigns content marketing events digital marketing and advertising sales enablement social media and PR.
- Maintain uptodate knowledge of demand generation trends best practices and technologies to identify new advertising and demand generation opportunities.
- Evaluate insights and recommendations to continuously improve program effectiveness brainstorm and implement creative innovative marketing initiatives.
- Assist in developing the marketing strategy
- Understand key markets to target conduct market research and intelligence and define market segmentation and buyer personas.
- Monitor changes to the competitive landscape at a macrolevel adjusting where required positioning and messaging.
- Help the marketing team position the product offering to ensure consistent and differentiated messages that map to buyer need personas and influencers along a client lifecycle.
Qualifications:
- Bachelors degree or equivalent experience required.
- Minimum 46 years of marketing experience.
- Experience using Microsoft Office Suite (Word Excel PowerPoint) required.
- Experience using and creating reports from customer relationship management tools required (Salesforce a plus).
- Familiarity with digital advertising platforms required (AdWords AdRoll LinkedIn a plus)
- Experience using project management or productivity tools preferred (Asana a plus).
- Experience marketing to working with or working in associations preferred.
Employment Type
Full Time
