LFB Retail Manager - TR SEA
LFB Retail Manager - TR SEA
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Job Description
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
- Retail Sales Development:
Build the sellout objectives by brand and by category for the area and per door.
Identify and build the yearly sellout strategy to gain in market share.
Propose and recommend proactively corrective sellout actions to improve the business and seize potential opportunities.
Be on the floor to drive sales along with Retail Supervisor (in Singapore) and be proactive in sharing feedback to RM/AM and action plan to boost sales
Build a close relationship with the Perfumes & Cosmetics airport/terminal/store retail management.
Provide monthly sell out reports & analyze POS Performance (Sell Out market share share of space pricing)
Conduct field analysis: gather and communicate information about our sell out as well as competition activities and make recommendation to the Team
- Management of Sales Force:
Manage >10 BC or advanced BC or specialist with individual and collective meeting adapting expectation and being fair and motivating in the way they are managed
Recruit follow develop and evaluate BC (& promoters) monitoring their motivation skills and performance (quantitative and qualitative)
Create a team spirit getting the right person at the right place at the right moment
Organize their planning and zoning in order to maximize the sell out and profitability
Communicate monthly sales target to BCs and followup on their achievement.
Work implement and followup on an incentive plan aligned with the sellout objectives.
- Brand Image Marketing & Merchandising:
Visit the POS on a regular basis to monitor stock levels merchandising displays product mix and take corrective measures when necessary.
Implement the Merchandising and Marketing strategy: be fully responsible for Merchandising execution implement the planograms per door according to the agreed assortments ensure the marketing guidelines are applied.
Ensure all POSM testers and GWP are ordered on time and in a controlled way with the support of Commercial Executive and Retail Supervisor
Liaise with the contractors on the promotion set up and order transparencies for the POS and promotion sites.
Install new counters ensuring qualitative execution and follow up.
- Animations Management:
Coordinate the animations implementation to achieve the objectives: prepare the brief based on competition activities and field experience coordinate with the visual merchandising the setup installation set the sellout target with the Senior Retail Manager/ Area Manager and build effective 360 activation plan to achieve the target in respect with the given budget in charge of animations report.
Recommend extra opportunities to have extra space visuals promotion events etc.
- Training:
Collaborate with Regional Train to train BCs on new product sales techniques product knowledge and coach them on performance skills.
Ensure grooming standards sales techniques product knowledge are well respected.
Conduct store visits to ensure training & coaching are optimal and identify future training needs.
Assess Beauty Consultants performance on a yearly basis.
Qualifications :
PERSON SPECIFICATION
Criteria for performance evaluation:
Key Skills and Competencies
- Be able to manage remotely and have first significative experience as Counter Manager/ Supervisor.
- Be able to manage remotely a small team of BC with direct report
- Adapt her/his management to each profile of BC being both challenging and fair
- Recruit set Up SMART goals (aligned with LFBs priorities) and personalized development plan and evaluate BC performance and skills including the selling ceremony
- Structure its own time management & commercial planning
- Be able to build a retail strategy aligned with market and consumers needs to reach sales targets.
- Strong skills in anticipating needs and demonstrating a proactive approach to job duties.
- Be able to build strong relationships with retailers at shop floor and at office level.
- Excellent communication skills (verbal written interpersonal).
- Flexible personality to take on new challenges.
- Excellent competencies in Excel spreadsheets working with figures and budgets.
- Knowledges in beauty industry is a plus not required
- Ability to travel 20% of time
Profile
- Minimum 3 years experience in a retail and sales oriented position.
- Strong in leadership and in people management.
- Experience in building effective teams.
- A resultdriven achiever with ambition motivation autonomy.
- Willing to travel and work on the field.
- English and Mandarin Compulsory.
- Computer literacyWord/Powerpoint/Excel.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
