REGIONAL DIRECTOR OF DIGITAL MARKETING The Americas Region
REGIONAL DIRECTOR OF DIGITAL MARKETING The Americas Region
Posted on :
17-12-2024
Employer Active
1 Vacancy
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Job Description
- Be the regions expert voice in an everevolving world of paid performance channels SEO CRM social media and any and all new digital commercial platforms that make sense in your markets.
- Become best friends with your regions property Revenue & Marketing teams to create and execute brandled conversion traffic and lead campaigns as well as seasonal offers that target need periods and growth objectives.
- Lead the management of relationships with our propertys digital agencies who execute paid campaigns plus technical and onsite SEO.
- Work closely with a busy but closeknit brand leadership team to bring a renewed focus to the performance of our beautiful new digital platforms and our creative marketing campaigns.
- Support the migration of your properties onto a new and exciting inhouse booking engine throughout 2024/2025 designed to make all these marketing strategies much easier!
- Introduce strategies and ideas that ultimately improve our revenue performance for your region from brand.com websites through acquisition and retention increased qualified traffic and uplift in conversions.
- Lead the CRM strategy and work with the property marketing teams brand and digital managers to oversee the plan and execution of global and local campaigns database growth and database maintenance.
- Work closely with our incredibly talented inhouse creative brand and design teams to bring commercial campaigns and messages to life wrapped up in the unique visual identity tone of voice and DNA of each brand
- Own your regions analytics and regular reporting. With support from Digital Product and the agencies youll know your property numbers inside out and create datadriven recommendations that optimise performance across digital channels.
- Plan test evaluate repeat! Well welcome new ideas as we move into a new era of our digital ecosystems for each brand.
- Work with property teams to set annual objectives and KPIs for performance marketing.
- Work with property teams to set annual performance budgets for performance marketing.
- Represent your properties as a digital expert in key performance reviews with owners and business stakeholders
- Manage the daytoday essentials with IT and legal teams such as domain name registrations T&Cs and GDPR.
Qualifications :
- A brilliant analytical thinker with a love for creative brands and a concrete general knowledge of and passion for all areas of digital marketing and media.
- 5 years of experience in The Amercias markets either at an agency or inhouse with excellent knowledge of crosschannel paid advertising products features settings and optimisation possibilities and a proven record of running scaleable user acquisition strategies.
- Experience in digital product optimisation through technical and onsite SEO audits and the implementation of results that do not jeopardise brand DNA.
- Someone who can reignite our CRM strategies helping to build new quality and valuable global databases (on top of existing foundations).
- You might relish in data and the rational but youre on board with finding creative solutions to challenges and work really collaboratively with a variety of teams to bring things to life
- Strong understanding of digital data analytics with extensive experience with attribution modelling; GA is your daily tool you know it inside out and you love being in the weeds on it
- Experience in forecasting and continuous analysis by channel region strategy audience and creative to reach business KPIs.
- You take pride in being detailoriented and responsive with strong quantitative skills youre confident to analyse data draw conclusions and develop actionable recommendations (often for nondigital experts around the globe) as needed.
- Whats a digital marketer without some super strong Excel skills! We love a spreadsheet so wed love you to have experience building pivot tables multifunction formulas and #graphs.
- Experience in hospitality isnt a must (maybe a nice bonus!) but we do want you to be genuinely interested in our industry; whether thats a love for a delicious meal a decent drink a cosy bed or a travel adventure.
- Happy to travel as you are an extension or our onproperty teams and need to be up for regularly visiting in person
- A great communicator with stakeholders across a business at any level.
- Youre looking for a place where you can be you; no clones in suits here.
- Youre not precious. We leave our egos at the door and help get stuff done.
- Youre up for doing things differently and trying (almost) everything once.
- You want to be part of a team that works hard supports each other and has fun along the way.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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