Product Marketing Manager APAC
Product Marketing Manager APAC
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Job Description
The Role
You will play a key role throughout the product development lifecycle from customer/market research in the discovery phase to determine positioning through to defining/executing gotomarket plans and driving postlaunch engagement with customers for feedback.
You will work closely with product management design engineering analytics operations marketing and public relations teams to ensure the successful launch promotion and adoption of our products.
This role requires a combination of strategic thinking strong communication skills and a deep understanding of customer needs.
What Youll Do
Market Research & Analysis: Conduct market research competitive analysis and customer interviews to understand market trends customer pain points and competitive positioning.
Product Positioning & Messaging: Craft compelling product messaging and positioning that resonates with target audiences and differentiates our products in the marketplace.
GotoMarket Strategy: Develop and implement gotomarket plans for new product launches feature releases and product updates.
Crossfunctional Collaboration: Work closely with product management design and marketing teams to ensure alignment on product vision target markets and messaging.
Metrics & Reporting: Measure the effectiveness of product marketing initiatives using key performance indicators and adjust strategies based on datadriven insights
Qualifications :
What Youll Bring
Customer obsession you deeply understand customer needs pain points and behaviors through market research customer feedback and data analysis
Analytical mindset you are highly datadriven and comfortable gathering your own data/analytics to inform decisionmaking and to measure the effectiveness of launches and campaigns
Strategic thinker that gets things done you balance strategic thinking with a high willingness to roll up the sleeves and do whatever it takes to get it done.
Collaborative problem solver you are resourceful influential and highly effective collaborating across teams to solve the most difficult problems
Exceptional written and verbal communication skills
Nice to Have
Experience in banking fintech and/or payments
Experience in a fastpaced and highgrowth environment
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
