Senior Brand Manager
Senior Brand Manager
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Job Description
We seek an experienced and dynamic Senior Brand Manager to lead the product portfolio. The ideal candidate will have a strong background in brand management within the pharmaceutical industry. This role demands a strategic thinker with a proven track record of driving brand growth developing and executing marketing strategies.
Key Responsibilities:
Brand Strategy Development:
Develop and implement comprehensive brand strategies for unique products to drive market share and revenue growth.
- Conduct market research to identify trends opportunities and competitive landscape.
- Define brand positioning messaging and value propositions in alignment with company goals.
Marketing Planning and Execution:
- Create and execute integrated marketing plans including digital marketing advertising promotions and events.
- Develop and manage marketing budgets ensuring efficient allocation of resources.
- Coordinate with sales teams to develop tools and training materials supporting brand initiatives.
- CrossFunctional Leadership:
- Collaborate with external partners agencies and vendors to enhance brand presence and market penetration.
Performance Analysis:
- Monitor and analyse marketing initiatives brand performance metrics market share and ROI.
- Provide regular reports and insights to senior management on brand performance and market dynamics.
- Adjust strategies and tactics based on datadriven insights and market feedback.
- Compliance and Ethical Standards:
- Ensure all marketing activities comply with regulatory requirements and ethical standards.
- Maintain uptodate knowledge of industry regulations guidelines and best practices.
Qualifications :
Education:
- A bachelors degree in Marketing Business Administration Life Sciences or a related field is required. An MBA or advanced degree is preferred.
Experience:
- A minimum of 57 years of brand management experience in the pharmaceutical industry focusing on hospital treatment is required.
- Proven track record of successful brand launches and lifecycle management.
- Experience in developing and executing marketing strategies and campaigns.
Skills:
- Strong strategic thinking and analytical skills.
- Excellent communication and presentation abilities.
- Demonstrated leadership and team management capabilities.
- Proficiency in digital marketing and social media platforms.
- Ability to work effectively in a fastpaced dynamic environment.
Personal Attributes:
- Resultsoriented with a strong drive for achievement.
- Innovative and creative thinker.
- Strong interpersonal and relationshipbuilding skills.
- High level of integrity and commitment to ethical standards.
- Ability to influence and negotiate with stakeholders at all levels.
The successful candidate will be instrumental in driving the success of the product portfolio and contributing to overall growth.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
