Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to lead the marketing efforts for DIYguru s Pune branch. The Marketing Manager will be responsible for designing executing and managing comprehensive marketing strategies to drive student enrollments build brand awareness and achieve revenue targets. This role requires expertise in both digital and offline marketing strong leadership skills and the ability to deliver measurable results.

Requirements

Key Responsibilities:

1. Digital Marketing:

• Plan and execute digital marketing campaigns on platforms like Google Ads Facebook Instagram and LinkedIn.
  
• Optimize campaigns using tools such as Google Analytics Facebook Business Manager and CRM systems (e.g. Brevo).
  
• Develop and manage content for the company s website social media and email campaigns.
  
• Design and implement remarketing strategies to increase conversion rates.
  
• Track and report on key metrics such as CTR ROI CPC and enrollment rates.
  

2. Offline Marketing:

• Organize outreach programs at engineering colleges to promote workshops certifications and the EV Lab.
  
• Coordinate open house events seminars and webinars to showcase DIYguru s offerings.
  
• Develop promotional materials including brochures flyers posters and standees to support marketing campaigns.
  
• Establish partnerships with colleges and industry players to increase brand visibility.
  

3. Content Creation and Management:

• Oversee the creation of engaging content including blogs case studies videos and social media posts.
  
• Collaborate with the technical team to create workshop demos success stories and EVrelated educational content.
  

4. Market Research and Strategy:

• Conduct market research to identify trends target audience behavior and competitive analysis.
  
• Develop marketing strategies to increase engagement and reach specific revenue and enrollment goals.
  

5. Team Leadership and Collaboration:

• Supervise a small team of marketing associates and freelancers for graphic design video production and content writing.
  
• Work closely with the sales technical training and administrative teams to align marketing efforts with business objectives.
  

Key Performance Indicators (KPIs):

• Monthly lead generation (e.g. 500 inquiries per month).
  
• Conversion rate from inquiries to enrollments ( 10%).
  
• Social media engagement metrics (e.g. impressions likes shares).
  
• ROI on marketing campaigns (target: 5x return).
  
• Revenue generation from events and workshops.
  

Qualifications:

• Bachelors degree in Marketing Communications Business Administration or a related field (MBA preferred).
  
• 35 years of proven experience in marketing with a focus on digital marketing and campaign management.
  
• Proficiency in tools like Google Ads Facebook Ads Brevo (CRM) Mailchimp and analytics platforms.
  
• Strong understanding of SEO SEM and content marketing principles.
  
• Excellent communication and leadership skills with the ability to manage a team and external vendors.
  
• Experience in the education or EV sector is a plus.
  

Skills Required:

• Strong analytical skills to interpret data and optimize campaigns.
  
• Creativity in designing campaigns and producing compelling content.
  
• Ability to manage multiple projects simultaneously and meet deadlines.
  
• Knowledge of local and regional market dynamics (Pune area).
  

Benefits

Perks and Benefits:

• Opportunity to work in the cuttingedge EV and education industry.
  
• Professional development opportunities through workshops and training.
  
• Flexible working environment and creative autonomy.