Our client is a hospitality conglomerate based in Nigeria with diverse business interests including restaurants catering snack food manufacturing hotels cinemas and real estate development.
Job Summary
The General Manager Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility drive revenue and ensure exceptional guest experiences. This leadership role involves overseeing marketing
operations managing a diverse team and collaborating with key stakeholders to position the organization as a market leader in hospitality services.
Key Responsibilities
- Develop and execute marketing plans/strategies that align with the brand s business objectives.
- Analyze market trends competitor activities and customer behavior to identify opportunities and risks.
- Lead initiatives to enhance brand reputation and market positioning.
- Manage and mentor the marketing team fostering a culture of innovation and excellence.
- Collaborate with sales operations and revenue management teams to ensure cohesive strategies.
- Act as a liaison between marketing and senior leadership providing insights and updates on marketing performance.
- Oversee digital marketing campaigns including social media email search engine marketing efficiency in marketing spend and ensure ROI achievement.
- Drive website traffic optimize user experience and increase online bookings through datadriven strategies.
- Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.
- Ensure consistent branding across all marketing materials and channels.
- Plan and execute promotional campaigns events and partnerships to boost visibility.
- Manage public relations efforts including media relations and crisis communication strategies.
- Prepare and oversee the marketing budget ensuring optimal allocation of resources.
- Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.
Requirements
- Bachelors degree in Marketing Business Administration or a related field (Masters preferred).
- Experience: 10 15 years of experience in marketing with at least 5 years at the management level
- Proven track record of successful marketing campaigns and achieving business results.
- Strong leadership communication and team management skills.
- Ability to think strategically and execute tactically in a fastpaced environment.