General Manager Marketing
General Manager Marketing
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Develop and execute marketing plans/strategies that align with the brand s business objectives.
- Analyze market trends competitor activities and customer behavior to identify opportunities and risks.
- Lead initiatives to enhance brand reputation and market positioning.
- Manage and mentor the marketing team fostering a culture of innovation and excellence.
- Collaborate with sales operations and revenue management teams to ensure cohesive strategies.
- Act as a liaison between marketing and senior leadership providing insights and updates on marketing performance.
- Oversee digital marketing campaigns including social media email search engine marketing efficiency in marketing spend and ensure ROI achievement.
- Drive website traffic optimize user experience and increase online bookings through datadriven strategies.
- Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.
- Ensure consistent branding across all marketing materials and channels.
- Plan and execute promotional campaigns events and partnerships to boost visibility.
- Manage public relations efforts including media relations and crisis communication strategies.
- Prepare and oversee the marketing budget ensuring optimal allocation of resources.
- Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.
Requirements
- Bachelors degree in Marketing Business Administration or a related field (Masters preferred).
- Experience: 10 15 years of experience in marketing with at least 5 years at the management level
- Proven track record of successful marketing campaigns and achieving business results.
- Strong leadership communication and team management skills.
- Ability to think strategically and execute tactically in a fastpaced environment.
Employment Type
Full Time
